Foundation Marketing and Communications Manager

Foundation Marketing and Communications Manager

San Mateo County Community College District


Posting Number: 20141328S
Department: SMCCCD Foundation DIST (DEPT)
Location: District Office
Position Number: 1C0467
Percentage of Full Time: 100%
FLSA: Exempt (does not accrue overtime)
Months per Year: 12
If other, please specify:
Salary Range:
Note:
Min Salary: $100,380 (annual)
Max Salary: $127,176 (annual)
Position Type: Administrative/Supervisory Positions

Who We Are:
The San Mateo County Community College District is committed to achieving educational equity for all students. As outlined in the District’s Strategic Plan, “success, equity, and social justice for our students are longstanding goals.” The District’s “Students First” Strategic Plan is focused on “Student Success, Equity and Social Justice.” We provide students with a rich and dynamic learning experience that embraces differences — emphasizing collaboration and engaging students in and out of the classroom, encouraging them to realize their goals, and to become global citizens and socially responsible leaders. When you join our team at San Mateo County Community College District, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, classified staff, administration, students and community partners.



The College and the District:
The San Mateo County Community College District is home to Cañada College, College of San Mateo, and Skyline College. All three of our colleges are designated as Hispanic Serving Institutions enrolling approximately 33,000 students each academic year. San Mateo County Community College District has a diverse student population that is a reflection of the communities that it serves. Detailed information about the student population, including data related to student success, can be found on the San Mateo County Community College District’s Educational Services & Planning website.



Who We Want:
We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities and orientations. Therefore, we prioritize applicants who demonstrate they understand the benefits diversity brings to a professional educational community. The successful candidate will be an equity-minded individual committed to collaborating with faculty, classified staff, administration, students and community partners who are also committed to closing equity gaps. The San Mateo County Community College District seeks employees who value mentorship and working in a collegial, collaborative environment, guided by a commitment to helping all students achieve their educational goals.



The Position:
San Mateo County Community College's Foundation (SMCCCF) is looking for an experienced, motivated, and results-oriented Marketing and Communications Manager to support and further enhance fundraising and overall visibility among current and prospective donors. The Foundation seeks candidates who are poised to make a meaningful impact on the trajectory of the Foundation and student success at San Mateo County Community College District (SMCCCD). The Marketing and Communications Manager will play a meaningful role as the Foundation embarks on a comprehensive campaign to increase our average scholarship award amount for our students most in need of financial support to help them stay in college and accomplish their academic goals.

The Marketing and Communications Manager supports the mission of SMCCCF and is responsible for advancing and managing the organization's image through the areas of marketing, public relations, media relations, and development.

We are looking for someone who takes on challenges and is committed to learning and growing. Public contact is extensive and includes Foundation board members, donors, SMCCCD faculty and staff, media representatives, vendors, contractors, businesses, community organizations, and other entities. A high degree of independent judgment and creativity are required to select from a variety of alternatives to resolve minor and major problems that arise. Consequences of errors in judgment could be costly in public relations, employee time, and money. The Foundation Marketing and Communications Manager can direct the work of other staff and student assistants as assigned. This person reports to the Foundation's Executive Director.

The Marketing and Communications Manager is responsible for the planning and execution of the marketing plan. This plan includes internal and external communications for a robust portfolio of marketing programs and activities: design and production of all collateral, direct mail, and other direct marketing programs, web pages, events, and social media campaigns. They will set and guide the strategy and execution of all internal/external communications, public relations, and website/social media presence to consistently and dynamically promote SMCCCF and its mission. They are also responsible for ensuring that all external Foundation communications are clear, strategically targeted, synergistic, of high-quality, and cost-effective in conception. They will work in close collaboration with development and program staff in carrying out their duties. This position requires excellent organizational, communication, and cross-functional department liaison skills.



Duties and Responsibilities:
The duties below are representative of the duties of the classification and are not intended to cover all of the duties performed by the incumbent(s) of any particular position. The omission of specific statements of duties does not exclude them from the position if the scope of work is similar, related, or a logical assignment to this classification.

1. Responsible for the development and implementation of the organization’s annual communications and marketing plan
2. Collaborate with SMCCCF development team to conceive and implement effective campaigns to support successful alumni engagement, annual giving, planned giving, major gift activities, and other development activities and goals
3. Work with staff to market SMCCCF’s programs to potential donors. Develop targeted strategies for solicitation and marketing materials. Track and monitor progress and evaluate the performance of all marketing activities and outcomes
4. Expand awareness of the organization throughout the San Mateo County service area for the purpose of cultivating prospective donors
5. Pursue an integrated marketing approach by working closely with SMCCCD’s three colleges (Skyline College, Cañada College, and College of San Mateo) communications staff members including collaborating with social media managers across the campuses to coordinate and enhance social media content, building a consistent voice and growing audience reach and engagement
6. Create and execute monthly social media plans. Develop and manage social media platforms and create a content strategy for the organization on Facebook, Twitter, LinkedIn, YouTube, and other social media that could include custom social networks, crowd-sourcing, and blogs
7. Develop ideas and opportunities for feature articles, interviews, presentations, and other activities that promote awareness of SMCCCF and its purpose and mission
8. Develop, manage, and produce all organizational communication materials, including newsletters, e-communications, annual reports, brochures, press releases, and program flyers
9. Develop and update the organization’s messaging for press releases, elevator pitches for board members, and campaign case statements
10. Responsible for regularly and independently enhancing, building, and maintaining website content to serve the needs of multiple constituencies, including donors, prospective donors, program participants, community partners, and students. Responsible for the look and feel and organization of the Foundation’s web page to effectively communicate information and ideas
11. Remain informed about SMCCCF’s market position in relation to competitor institutions, spotting trends and developments
12. Plan, direct, and coordinate periodic surveys that gauge SMCCCF’s reputation among prospective donors, alumni, parents, employers, business, government, civic, and foundation leaders, and other important external constituencies
13. Develop reports on donor and alumni engagement to support short-term and long-term planning, including trend analyses and the identification of new prospective donors and/or those with increased giving potential
14. Work with Foundation development staff, and generate relevant stewardship activities that will increase donor and stakeholder engagement. Track and measure the level of engagement across all channels, including click rate of website visits, e-mail click-through, social media sharing, and more
15. Collaborate with the Foundation team to develop an integrated donor stewardship plan and process for marketing strategy and execution, including ROI goals and measurement. Ensure that SMCCCF’s mission and vision are reflected in all communication, materials, programs, and events

Minimum Qualifications:

• Bachelor’s degree in marketing, advertising, journalism, communications, or a closely related field OR an equivalent combination of education and experience
• 3+ years of demonstrated experience in an organizational communication setting, with hands-on experience in communications strategy and marketing, preferably in a nonprofit setting
• Successful work experience with increasing responsibility in communications/marketing that has included extensive contact with people at all levels within an organization
• Demonstrated cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty, and staff
• Proven ability to interpret and translate business strategies into creative marketing campaigns that will create funding opportunities
• Demonstrated exceptional skills in written results-oriented communication, producing reports and other materials, use of a variety of computer software to track statistical and other data, and preparing a variety of printed materials, including managing web pages and other electronic media

Physical Requirements:
This classification requires small and large group in-person contact, persuasive communication, flexibility, tact, patience, attention to details, strategic thinking, visual comparison, data analysis, manual dexterity, and accurate work under deadlines and other pressures. This classification requires attention to detail, flexibility, adaptability, pushing and pulling, visual acuity, oral communication, and tact and sensitivity in order to perform the essential functions. Lifting, ability to type, use a phone, intermittent standing, walking, bending and stooping, occasional light lifting and carrying of objects weighing 35 pounds or less, ability to work at a computer, including repetitive use of computer keyboard, mouse, or other control devices, ability to travel to a variety of locations on and off-campus as needed to conduct Foundation business. Some weekend and evening duties. Position requires sitting and viewing a computer monitor for various lengths of time, dexterity of hands and fingers to operate a computer keyboard, reaching, ability to exert 10 to 20 pounds of force to push, pull, or otherwise move objects, and ability to communicate and provide information to others



Equivalence to Minimum Qualifications:


Knowledge, Skills and Abilities:

1. Knowledge of effective strategies, techniques, and procedures used in marketing and communications
2. Knowledge of available media, community, vendor, contractor, and business resources for use in developing, preparing, distributing, and evaluating cost-effectiveness and results of communications activities
3. Knowledge of collegiate demographics and applicable policies and procedures related to marketing
4. Knowledge of software functionality as well as graphic design skills to create successful marketing materials and successful web pages a plus
5. Superior verbal and written communication skills. Superior writing, proofreading, and copy-editing skills
6. Strong leadership skills with the ability to serve as a unifying force for the coordination of communication activities. Soliciting full participation and contributions of donor-related content from staff to volunteers across multiple programs, functions, and sites
7. Excellent skills and demonstrated experience in formulating and executing effective marketing and communications strategies
8. Excellent project management skills and the ability to coordinate multiple projects
9. Skill in leading, supervising, planning, coordinating, and evaluating the work of others
10. Demonstrated skill in website management, promotional materials production, and event coordination
11. Demonstrated skill in the use of a variety of computer software to set up and maintain documentation, prepare presentations, reports, manage web content, correspondence, and other materials
12. Skill in establishing and maintaining effective working relationships with people at all levels within an organization
13. Ability to be focused and detailed, meet deadlines, juggle multiple tasks, and work as a part of a team, while maintaining the big picture and a sense of humor
14. Ability to take knowledge and transform it into exciting and useful messages, and disseminate final products to appropriate multi-stakeholder audiences
15. Demonstrated ability to execute in a highly collaborative environment
16. Ability to quantify and present outcomes of marketing programs
17. Ability to create the look and feel of web pages, including creating or managing graphic design that effectively communicates the ideas being promoted (layout and organization of the site, types of colors or images, and other matters concerning overall graphic design)
18. Contextual thinker with a strong sense of audience. Strong art direction capabilities
19. Experience producing high-quality content for marketing materials and events
20. Experience designing and managing marketing campaigns with an emphasis on fundraising
21. Proficiency with MS Office Suite. Working knowledge of graphic design software (Adobe InDesign, Illustrator, PhotoShop) is a plus

Preferred Qualifications:


Benefits:
Benefits include paid holidays, vacation and sick leave. The District pays all or a portion of monthly medical plan premiums (depending on the coverage) and pays all of the monthly dental and vision plan premiums for employees and eligible dependents. Additional paid benefits include life insurance, salary continuance insurance, and an Employee Assistance Program. Classified employees participate in the Public Employees’ Retirement System, a defined-benefit retirement plan through the State of California. Optional tax-deferred 403(b) and 457 retirement plans are also available.



Open Date: 08/05/2022
First Review Date: 08/31/2022
Close Date:
Open Until Filled: Yes

Special Instructions Summary:
Required Application Materials
All applicants are required to submit:

1. A completed online District application form (go to https://jobs.smccd.edu to complete the application and to apply for this position).

2. A resume that details all relevant education, training, and other work experience.

3. A cover letter of no more than 3 pages that addresses the applicant’s cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty, and staff as well as the applicant’s qualifications as they relate to the requirements, knowledge, skills, and abilities listed in this announcement.

Candidates for interview will be selected from among those who most closely meet the requirements and knowledge, skills and abilities. Meeting the minimum qualifications does not guarantee an interview. As part of the interview process, candidates may be asked to demonstrate job-related knowledge and skills.

For questions related to this posting, please contact:
SMCCCD Office of Human Resources
3401 CSM Drive
San Mateo, CA 94402
Tel.: (650) 574-6555
Fax: (650) 574-6574
Email: smccdjobs@smccd.edu
Web Page: https://smccd.edu/humanresources/



Conditions of Employment:
Prior to employment, the selected candidate will be required to complete the following:

1. Submit official transcripts (applies to all faculty or educational administrative positions)

2. Submit verifications of prior employment

3. Satisfactory references

4. Successfully being cleared for employment through the background checking process
In addition to background checks, the District may review publicly available information about a candidate on the Internet. If a candidate is aware of incorrect or inaccurate information that is available on the Internet, the candidate is welcome to address such an issue with the Office of Human Resources.

5. Present original documents for proof of eligibility to work in the United States

6. Approval of your employment by the SMCCCD Board of Trustees

7. Provide a certificate of Tuberculosis exam for initial employment.

8. Have fingerprints taken by a Live Scan computer (Clearance must be received prior to first day of employment). Please note that the California Education Code requires, in part, that community college districts shall not employ or retain in employment persons in public school service who have been convicted of certain felonies, a misdemeanor drug charge (including alcohol offenses) or misdemeanor moral turpitude (sexual offense) crime. However, consideration may be given to those whose drug convictions occurred more than five years ago. A conviction for other crimes may not necessarily disqualify you from the job for which you may be applying.



EEO Statement:
The San Mateo County Community College District is an Equal Opportunity Employer that seeks to employ individuals who represent the rich diversity of cultures, language groups, and abilities of its surrounding communities.


Accommodations:
Applicants who have disabilities may request that special accommodations be made in order to complete the selection process. Accommodation requests and a copy of the Americans with Disabilities Act applicant procedures can be made by completing our: Applicant Reasonable Accommodation Request Form



Annual Security Report:
San Mateo County Community College District’s (SMCCCD) 2021 Annual Security Report (ASR), required by the Clery Act, includes statistics for the previous three years concerning reported crimes that occurred on campus; in certain off-campus buildings owned or controlled by SMCCCD; and on public property within, or immediately adjacent to and accessible from SMCCCD. Our 2021 Annual Security Report also outlines various campus safety and security policies, such as those concerning crime reporting, prevention and response to sexual and gender violence, alcohol and drug use, crime prevention, emergency response and evacuation procedures, and other matters. The 2021 Annual Security Report also includes important tips to help every member of the community remain safe and avoid becoming a victim of crime. The 2021 Annual Security Report is now available. You can also obtain a copy of this report by contacting the Department of Public Safety at the District Office or any of the three Campuses (650) 738-7000. The report includes information about criminal activity on our campuses, emergency procedures and resources.



To apply, visit: https://jobs.smccd.edu/



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