Senior Manager, Direct Mail & Donor Engagement
- Employer
- Compassion & Choices
- Location
- District of Columbia, United States
- Salary
- $85,000.00 - $100,000.00
- Closing date
- Sep 9, 2022
View more
- Position Type
- Fundraising, Direct Marketing, Donor Relations, Other Fundraising
- Fields
- Advocacy, Health
- Employment Type
- Full Time
Compassion & Choices is seeking a Senior Manager, Direct Mail & Donor Engagement to help advance our medical outreach and education efforts across the country.
This position is primarily responsible for managing Compassion & Choices’ direct mail efforts, national fundraising emails, and efforts to make its donor base more inclusive by developing an innovative new acquisition program. They oversee our caging vendor with gift processing and acknowledgement, service donor requests, and are a leader in managing the database.
This is a full-time, remotely-located, paid position reporting to the National Director of Development. Compensation offered will be commensurate with experience.
We offer excellent benefits including employer-shared medical and dental insurance premiums, employer-paid short- and long-term disability, life and accidental death & dismemberment insurance, flexible spending account for medical and child care, commuter pre-tax benefit, eligibility to participate in 401K with generous 5% employer match and 100% vested at time of eligibility, 12 paid holidays, 17 PTO days first year, and personal days.
This position will primarily be responsible for:
-
Manage the direct mail acquisition
program which secures 10,000 new donors annually and includes 9
mailings sent to approximately 2.5 million households.
Responsibilities include: working with our agency and list broker
on list rental and exchange strategies and reviewing all rentals
and exchanges to ensure they align with Compassion & Choices’
values. Lists also incorporate lapsed donors and other warm lead
contacts from our database. Success requires a rigorous data-driven
approach, strong modeling, and identification of areas for
strategic review and reassessment to ensure best possible
investment return.
Manage direct mail house appeals
program which includes 8 solicitation and 2 cultivation mailings
sent to 60,000 donors at all levels (general,mid-level and majors)
annually. Bring forward new ideas to innovate and advance the
program. Work closely with our agency (who in turn manages
production partner, data services vendor, and merge purge vendor),
and staff to create, edit, produce all direct mail pieces. Approve
mail plans criteria, artwork, and database input. Meeting strict
timelines and tight deadlines is critical to this program. The
successful candidate will be able to keep all elements – and all
reviewers/approvers – on track and on time.
Responsible for national eblasts to
prospects and active donors, renewing and upgrading current donors
at all levels. This entails developing strategies, drafting eblast,
targeting/segmenting lists with messaging that is in-line with
soon-to-be-developed donor journey engagement tracks, and tracking
results. Work closely with the Digital Manager.
Create inclusive strategies and plans
to ensure we reach and engage the widest and most diverse possible
audience through our direct mail and national email
programs.
Overall, meet revenue goals and
develop/manage a sizable budget with agency, for the following
revenue lines: Acquisition, House Appeals, Middle Donors
(1-4.99k), Champions, Membership, Other Income, and a portion of
eFunding.
Responsible for management of 50,000
gifts received annually. Work closely with the Manager of
Development Services who serves as secondary back-up and
collaborator to this position. Oversee caging vendor handling gift
processing and acknowledgement, including tribute gift
acknowledgement, and membership renewal mailings to 5,000 members.
Oversee the accuracy of donor and gift data entry, soft credits,
householding, and other data. Manage incoming gifts from sources
such as bank wire transfers, DAF deposits, and other electronic
deposits. Work closely with our Accounting department to prepare
reports for auditors and others. Support Development Services
Manager in creation of monthly financial reports and perform
cross-checks.
Serve as the primary point person in
Development to field incoming donor requests received daily.
Responsibilities include issuing gift acknowledgement letters,
editing or canceling recurring gifts, and generally responding to,
or redirecting, general inquiries that fall under Development.
To support Compassion & Choices’
strong reputation as a good steward and impactful organization,
this position also manages our charity rating site applications
including the Better Business Bureau, Charity Navigator, Guide
Star, etc.
Support the organization’s Diversity,
Equity & Inclusion work;
Complete required related reports in
a timely fashion (e.g., expense reports, time cards, performance
reviews, and weekly reports);
Occasional travel (to retreats, meet
with vendors, etc.) totals <5% of time
Other duties as assigned.
Preferred Qualifications (You will be a good fit):
Education and Experience:
-
The successful candidate will have 7+
years of experience in fundraising with significant experience in
direct mail/acquisition. Experience in developing strategies and
contributing to diversify an organization’s donor base will be a
significant plus.
Demonstrated skills and knowledge of
donor database/CRM systems (including complex query and report
building, coding, gift structures, hard and soft credits, source
codes, logic and workflows) and other basic functionality is
necessary.
Ability to read, analyze and
interpret general communications, database reports, and financial
statements. Ability to respond to common inquiries or
complaints from supporters with clarity, sensitivity, tact,
diplomacy, and good judgment.
Values: Must be energized by the idea of working at an organization with the following values:
-
Compassionate in our conviction that
dying patients should be free of unwanted treatment, suffering or
outside interference.
Respectful of the autonomy of
individuals to decide what end-of-life options are best for them
and their family.
Courageous in our willingness to
confront the toughest end-of-life health challenges, disrupt the
broken status quo and protect an individual’s right to
self-determination.
Credible in all our education,
advocacy and partnerships — our efforts are grounded in objective
research and demonstrable facts.
Resilient in our capacity to respond
to opportunities and threats in the movement so that we can achieve
our vision as quickly as possible.
How to Apply:
Apply using the application link, with your cover letter and resume as one combined PDF document. In your cover letter, please (1) indicate how your personal philosophy aligns with our mission, (2) provide a brief summary of your directly related experience, and (3) provide your salary expectation (with a specific amount/range vs ‘negotiable’).
Questions about the position may be directed to Jobs@compassionandchoices.org.
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