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Senior Associate Director of Parent and Family Engagement

Trinity College
Connecticut, United States
Competitive Salary
Closing date
Oct 1, 2022

View more

Position Type
Executive, Fundraising, Direct Marketing, Fundraising Administration, Other Fundraising, Programs, Managing Volunteers
Academic Centers
Employment Type
Full Time
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Department Family Giving

Regular or Temporary Regular

Hours Per Week 40

FLSA Determination Exempt

Weeks Per Year 52

Open Date 08/25/2022

Open Until Filled Yes

Full or Part Time Full Time


Position Summary:

Trinity is a highly selective, independent, nonsectarian liberal arts institution located in the capital city of Hartford, Connecticut. With more than 2,100 full-time undergraduate students and 91 graduate students, the college maintains a rigorous academic profile complemented by a vibrant and diverse co-curricular program. Trinity College seeks a staff that reflects the changing demographics of our student body. Our student body is diverse, representing 41 states and 70 countries, with 21 percent U.S. students of color and 50 percent who identify as women. More than 90 percent of students live on campus. We consider our location in a culturally and socioeconomically diverse capital city to be among Trinity’s most distinctive assets, and we cultivate strong connections with our surrounding neighbors and with institutions and organizations throughout Hartford and the region. As a preeminent liberal arts college in an urban setting, Trinity College prepares students to be bold, independent thinkers who lead transformative lives.

Reporting to the Director of Parent and Family Giving, the Senior Associate Director of Family Engagement is responsible for developing programs for Trinity families with a goal of cultivating these families towards higher philanthropic Campaign commitments and increasing their annual support. The Senior Associate Director will play an integral role in the execution of the Parents Fund operations. They will liaise with colleagues – internal to Advancement and across the college – to deploy a robust volunteer engagement strategy for the Parents Leadership Council and the Parents Senior Tribute Gift Committee.

The Senior Associate Director will also assist with all aspects of the Family Giving program, including pipeline development, management of volunteers, gift solicitations, marketing and communications, and the Parents Senior Tribute Gift Campaign.


Duties and Responsibilities include:

Volunteer and Event Management

  • The Senior Associate Director is responsible for providing strategic insights about the content and calendar of programs for parents - including regional programs, on-campus programs, virtual programs and meetings of the volunteer councils (the Parents Leadership Council and the Parents Senior Tribute Gift). As needed, coordinate with colleagues in the Trinity College Fund, Donor Relations and others at the college to ensure parents are included in invitations, when relevant.
  • Recruit and train Parents Leadership Council members, assign peer-to-peer solicitations, monitor gift activity, and provide timely Parents Fund updates.
  • Support the Parents Leadership Council in collaboration with the Director.
  • In consultation with frontline fundraisers, consider the leadership of the Parents Leadership Council, the Parent Directors and the Parents Senior Tribute Gift as a potential pipeline to the Board of Trustees, Campaign Cabinet or other high-level engagement opportunities at Trinity.
  • Contribute to the organization and management of all Family Giving events, both on-campus as well as regional parent and family cultivation events (with a focus on Move-In Day, Homecoming, Family Weekend, Commencement and Parents Leadership Council meetings).
  • Distribute invitations, agendas and manage follow up for the biannual meetings of the Parents Leadership Council. In concert with the Coordinator of Parent and Family Giving, assist with managing logistics - including space reservations and catering for the Council meetings. Assist the Director of Parent and Family Giving with developing the agenda in concert with the Campaign priorities and the interests of the Parents Leadership Council members.

Marketing and Appeals

  • Assist with the design and implementation of the Family Giving marketing program for the parent and family constituency, including mailings, email, social media, volunteer, and staff solicitations.
  • Develop Parents Fund appeals calendar, draft appeal language, contribute to the visual look of emails and letters, and oversee segmentation.
  • Maintain a sophisticated understanding of the parent and family giving database to ensure fundraising goals.
  • Work with fundraisers to secure challengers for Giving Day and to identify signers for appeals.

Campus Collaboration

  • In consultation with the Director of Parent and Family Giving, serve as a point person for Advancement staff to on-campus resources that may be relevant to the student experience (including staff at the Center for Career and Life Design, the Office of the Registrar, the Athletics Department, Academic Deans, and others).


  • In collaboration with the Director of Parent and Family Giving, liaise with frontline fundraisers to ensure strategic pipeline development for assigned parent prospects.
  • Communicate with fundraisers about status updates on their assigned parents who are released to parent volunteer solicitors.
  • If desired, potential to qualify parents for the Parent Directors (donors at $10,000+).
  • Identify parents for the Long Walk Societies (LWS) and the Parents Leadership Council ($2,000 - $10,000) and make associated solicitations via email, phone, virtual or in person meetings.
  • Work with the Director of Parent and Family Giving to move LWS members to increase their support as Parent Directors and/or consider larger Campaign contributions.

Parents Senior Tribute Gift Campaign

  • Oversee the fundraising campaign for senior parents and families.
  • Assist the Director of Parent and Family Giving in recruiting the chair(s).
  • Train volunteer solicitors to use GiveCampus and coordinate peer-to-peer solicitation strategies with gift officers.
  • In collaboration with the Director of Parent and Family Giving, establish participation and dollar goals for the Parents Senior Tribute Gift, develop appeals and track their success.
  • In coordination with the Parent and Family Giving coordinator, oversee the Commencement-weekend brick unveiling event and manage event follow up.


  • Responsible for working with the Director of Parent and Family Giving and other Advancement colleagues to plan the annual calendar, set goals, determine and execute strategies for all annual and capital giving solicitation efforts.
  • Analyze and use data to do financial forecasting and realize fundraising goals.
  • Represent the college by staffing on and off-campus college events involving donors and volunteers - including, but not limited to: Summer Welcome Receptions, Parents Leadership Council meetings, Family Weekend, Homecoming, Commencement, Move-In Day, and Reunion Weekend.
  • Travel, weekend and evening work is required.
  • Other duties as assigned.



  • Bachelor's degree is required, as well as three or more years of successful leadership-level fundraising or comparable experience, preferably in education.
  • Ability to interact with a diverse and sophisticated constituency and engage in conversations related to giving and/or engagement.
  • Seasoned volunteer recruitment and management skills.
  • Articulate and persuasive communicator, both verbally and in writing.
  • Strong sense of personal and professional integrity and work ethic.
  • Leadership and interpersonal skills and ability to work collaboratively across the organization to move projects forward.
  • Strong attention to detail, well-organized, excellent at managing deadlines, and a proactive problem solver.
  • Computer fluency including Microsoft Office Suite, donor database software, and query tools.
  • A demonstrated commitment to promoting and enhancing diversity.
  • Preferred:
  • A familiarity with the field of education and an appreciation of the value of a liberal arts education.
  • Marketing and brand management experience.
  • Experience in planning and executing institutional events.


Special Instructions to Applicants

All applicants must apply online at by submitting their resume, cover letter and 3 references.

Review of applications will begin three weeks after the role posting date.

Trinity College requires proof of COVID19 vaccination and booster or an approved exemption prior to beginning employment.

Trinity is an Equal Opportunity/Affirmative Action Employer.

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