Director of Communications

The Director of Communications will be a mission-focused, well-rounded, and creative

communicator. S/he will have experience building the brand and telling the story for a dynamic,

expanding and inspiring enterprise. The Director of Communications will report to the CEO and

provide support across the organization. Responsibilities will include but are not limited to:

Department Management:

● Set a vision for the role, strategy, and implementation of professional

communications within Seed

● Position Seed as a leader in HRH, health workforce strengthening, and global health

● Oversee country-level communications activities (i,e, local advocacy planning) in partnership

with country directors, staff, and consultant(s)

● Create an annual work plan and communications budget that defines Seed’s communications

activities, in alignment with annual organization work planning and Seed’s strategic plan

● Manage relationships with external vendors/consultants

Media and Messaging:

● Develop and maintain an organization-wide messaging platform, including creation of casespecific

messaging as needed for use by members of the Seed team and Board of Trustees.

● Maintain a Seed visual identity and advocate for its consistent use across the organization

● Serve as lead media point of contact and relationship manager for Seed

● Pitch and place stories in targeted media markets, including in-country media

Events and Thought Leadership:

● Advise on CEO’s speaking calendar and public engagements, preparing the CEO

appropriately for activities with briefing information, talking points, etc.

● Advance understanding of Seed’s unique model and help equip and train internal

Position Description

stakeholders - staff, board, and alumni - with needed information and materials to serve as

effective surrogates and ambassadors

● Manage Seed’s membership in various membership organizations/advocacy groups and

participate actively on Seed’s behalf in support of Coalition communications activities

Online Presence and Fundraising Support:

● Manage and maintain all digital platforms, including Seed’s website (Wordpress), email lists

(MailChimp) and social media accounts (Facebook, Twitter, Instagram)

● Create a social media approach that increases Seed’s visibility and builds our community of

online supporters and oversee its implementation

● Compile and disseminate organizational newsletters

● Create and maintain metrics dashboard tracking engagement and growth across properties

● Support identification of funding opportunities through research, social listening, etc.

● Oversee deployment of digital communications assets for online fundraising, crowdfunding,

and development-related social and web campaigns