Director of Communications

Employer
Norwood School
Location
Maryland, United States
Salary
Salary Commensurate with experience
Closing date
Oct 13, 2022

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Position Type
Administrative, Public Relations and Communications
Fields
Academic Centers, Education, Youth
Employment Type
Full Time
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Founded in 1952, Norwood School is a coeducational, independent day school with approximately 450 students in pre-kindergarten through eighth grade. The School sits on 40 beautiful and expansive acres in Bethesda, Maryland, less than six miles from Washington, D.C. As one of the finest PK-8 schools in the country, Norwood sets the bar high and is committed to educating the whole child in a diverse, student-centered, challenging, and nurturing environment, which continually promotes equity, inclusion, and cultural competence.

 

Norwood’s child-centered education and its very intentional emphasis on being a happy place of learning create an environment where each individual child is loved, nurtured, challenged, and truly known. As a result, children flourish at Norwood. They love learning; they are creative and critical thinkers. They are confident in who they are, and they feel safe taking risks. They are kind and caring people, who, fueled by our motto, How you lead your life matters, make helping others a priority in their lives. At the end of their eighth grade year, our graduates leave Norwood exceptionally well prepared for high school and empowered to make positive contributions to our world.

 

Norwood has an immediate opening for an experienced and creative Director of Communications. The Director of Communications is responsible for developing and implementing a mission-driven and integrated communication program that positively impacts enrollment and fundraising initiatives. This role serves as the chief steward of the Norwood brand, ensuring that all internal and external communications align with the School’s mission, vision, programs, and core values.

 

Responsibilities: 

  • Serve as writer, editor, and photographer of print and digital communications, including the website, biannual Norwood Magazine, and weekly e-newsletter
  • Manage the master communications schedule and evaluate the impact of communications through metric analysis
  • Oversee and track all the School’s push page communications
  • Serve as primary photographer for classroom activities, special events, performances, and occasional field trips
  • Serve as in-house graphic designer
  • Direct and manage the production of short-form videos for Vimeo and other social media channels
  • Manage and create content for the School’s social media channels, including Instagram, Facebook, Twitter, SmugMug, and Vimeo, and monitor engagement
  • Support the Head of School with preparing school updates, PowerPoint presentations, and other communications
  • Excellent organizational and project management skills with the ability to multi-task and turn around projects quickly
  • Work collaboratively with the Admission and Development teams to support initiatives, events, and announcements
  • Manage crisis communications, including drafting communications for the Head of School and Board of Trustees
  • Manage photo archives and style guides

 

Qualifications: 

  • Minimum of 5-8 years of marketing, communications, and/or public relations experience with a strong grasp of communications industry best practices and emerging trends, including social media, branding, and messaging
  • An appreciation for the history, mission, and culture of Norwood School and the ability to effectively communicate school messaging
  • Exceptional writing, editing, and proofreading skills
  • Self-starter with an ability to identify needs, initiate actions accordingly, and drive individual tasks to successful and timely completion
  • Highly creative and compelling storyteller
  • Strong photography skills and experience with Adobe Creative Suite or other photo-editing software
  • Experience with InDesign, Canva, and/or other graphic design software
  • Experience managing social media channels
  • Familiarity with Blackbaud Education Management Solutions or similar content management system
  • Willingness and flexibility to work occasional evenings and weekends

 

The Director of Communications is a member of the administrative team and reports directly to the Head of School. COVID-19 vaccination is required for this position unless the candidate has a legally valid exemption.

 

Bachelor’s degree in communications, marketing, digital media, or related field required. Interested applicants should submit a cover letter, resume, and two writing samples to Matthew Gould, Head of School, at mgould@norwoodschool.org. No phone calls, please.

 

Norwood School does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other characteristic protected by law.

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