Planned Giving Marketing & Stewardship Manager

In January 2020, The Trust for Public Land launched The Power of Land for People (2020-2025) strategic plan to fulfill our vision that every American should have close-to-home access to the benefits of nature. We could not have anticipated the impending COVID-19 pandemic, but it highlighted that our land-for-people solutions are more needed now than at any point in recent memory. Quality parks and natural spaces are a fundamental requirement for sustaining healthy, equitable communities that are resilient and prepared for change. In this moment of polarization and increasing social turmoil, parks and public land reweave our country’s frayed social fabric, reconnecting us to each other and the places and experiences that bind us together as a nation. Today, on the heels of The Trust for Public Land’s most successful fundraising year and approaching our fifth decade, we have much to celebrate and even more promising work to pursue. Join us to advance “land for people” and grow our philanthropic partnerships to ensure healthy, livable communities for generations to come.  

Position Summary:

Reporting directly to the Senior Director of Planned Giving (Senior Director), the Planned Giving  Marketing & Stewardship Manager (Manager) is responsible for managing and implementation of a comprehensive plan for donor acquisition and stewardship of our legacy partners. The Manager collaborates with Philanthropy Programs, Marketing & Communications, and an outside vendor in implementation of a multi-channel outreach strategy that includes newsletters, postcards, e-mails, social media, and digital content. The Manager also partners closely with the Senior Director and Field Philanthropy on creating and implementing a comprehensive stewardship strategy for continued engagement of the members of our Mary & Wallace Stegner Society, including tailored communications and periodic events. The Manager helps the team leverage resources across the organization to elevate planned giving with internal and external audiences to drive the integration of an organization-wide philanthropy program. Position can be fully remote, hybrid, or in the office at candidate’s discretion. Open to all geographies in the continental US that are within daily driving distance of a TPL office. See tpl.org for list of 30+ TPL offices.
 


Responsibilities:

• Marketing and Communications. Plan, execute and manage a strategic marketing and communications campaign to educate and promote interest in planned giving. Build the pipeline through new lead generation and discovery work that will lead to solicitations and closed gifts. Coordinate with the planned giving marketing vendor on all projects from inception to completion while meeting scheduled deadlines and with high attention to creativity and detail.
• Stewardship. Oversee the Mary & Wallace Stegner Society for approximately 800 living legacy donors. Provide periodic strategic input and consultation for signature stewardship events in collaboration with Field Philanthropy and central events staff. Steward Stegner Society members via strategic engagement touchpoints throughout the year, collaborating with Philanthropy Programs, Special Events, Field Philanthropy and others. The Manager will hold a small portfolio of donors (10-20) who are in mandatory stewardship that need specialized communication and/or attention.
• Marketing and Data Analytics. Work closely with the Philanthropy Operations team to analyze and interpret giving data for developing targeted prospect lists to optimize marketing, communications, and stewardship efforts. Analyze and interpret marketing data and results to measure general ROI, where possible. 
• Assist OPG with other projects, as needed.

Expectations: 

The Manager is expected to:

• Demonstrate creativity and successfully manage/complete assigned projects on time
• Produce high quality work with strong attention to detail.
• Develop internal/external professional relationships and work effectively and collaboratively within a decentralized complex organizational structure.
• Carry a portfolio of approximately 20 donors who are in mandatory stewardship in order to effectively keep them engaged and informed about the ongoing work of the organization
• Contribute to Philanthropy’s overall success by providing continuous messaging to internal and external audiences about the impact of legacy giving on TPL’s mission delivery
• Develop, implement, and follow up on the fulfillment of an annual work plan
Model TPL’s shared values (Belonging, Creativity, Collaboration, Impact, and Hope) to effectively work across the organization and with our donors and prospects.

 

Experience, Education, and Skills Required
 

• Candidates must have at least four (4) years of professional experience in non-profit marketing, communications, donor relations, stewardship, membership services, or a related field. 
• Experience within the environmental and/or conservation sector is strongly preferred.
• Excellent written and verbal communications skills with excellent proofreading skills and high level of attention to detail.
• Ability to successfully advocate for and negotiate through different work situations.
• Strong customer service philosophy and a donor-centric approach.
• Ability to analyze and interpret data in ways conducive to marketing outreach and understands general predictive modeling concepts.  
• Experience working with vendor supported websites and updating website content. 
• Demonstrated ability to utilize CRM database tools and other platforms such as Microsoft Word and Excel to manage marketing, communication, and stewardship strategies and mailing lists.
• Bachelor’s degree required

Compensation & Benefits

As a full-time exempt employee, you will be eligible for the Trust for Public Land’s comprehensive benefits program which includes medical, dental, and vision insurance, four weeks of vacation annually plus ten holidays, and a 403(b) retirement plan, currently with an up to 5.5% company match. We offer competitive salaries commensurate with experience; the salary range for this position is $70-80k per year.

The Trust for Public Land’s active goal is to be an inclusive and equitable place to work and build community. As the organization actively works to eliminate racial and other disparities it welcomes candidates with diverse backgrounds and/or multicultural skillsets. We are open to the possibility that a great candidate for this job may not precisely meet all of the above criteria; if you believe you are the right person for this job, we encourage you to apply.