The Chronicle of Philanthropy, the leading publication covering
nonprofits, foundations, donors, and others involved in work to
advance the common good, seeks a tested, entrepreneurial
leader with a strong digital background who can expand on
its successful content and advertising revenue business while also
innovating to develop new products and partnerships that can be
sold to nonprofit professionals or underwritten by companies and
The Chronicle of Philanthropy was founded in 1988 as a
division of The Chronicle of Higher Education Inc. CoP currently
reaches a loyal and influential audience of 338,000 people monthly
across print, online, and newsletter channels.
To maximize its impact and better serve the growing and diverse
social sector, in May CoP announced
its plans to become an independent nonprofit organization,
announcing that it has raised more than $6 million from
philanthropic sources to advance an ambitious growth plan.
The chief revenue officer will act as a partner with CoP’s CEO
and other organization leaders to focus on the continued evolution
and transformation of CoP’s revenue streams with the goal of
doubling revenue earnings in the first five years of operation and
continuing to build its donations from private foundations and
The Chronicle has a long history of increasing its revenue, but
until now it has not had the senior business or technology
leadership to fulfill its potential.
The chief revenue officer will take a leadership role in
expanding the team of professionals who contribute to our
revenue-generating efforts, including our ad sales director and our
director of learning products, while also getting support and
mentorship from the Chronicle of Higher Education’s business team
in the first years of the Chronicle’s operations as an independent
- Developing a clear vision and strategy and executing a plan for
the organization’s revenue growth across multiple products –
including devising a subscription strategy that meets today’s
needs, working with the Chronicle’s product leader to develop new
digital products, live events, and other valuable content that
nonprofit and foundation professionals need and will pay for.
Working in collaboration with the CoP’s sales director and its
director of learning products, the CRO will become an expert on the
Chronicle’s audience and community, and ways to expand its
- Driving revenue growth and audience engagement while delivering
on all revenue goals. This will be measured by revenue growth
(including philanthropic revenue), market and audience share
growth, and building and sustaining year-over-year growth and
- Leading the diversification of revenue streams for the
organization by shaping the business development for new products
and services that leverage and build CoP capabilities and deliver
high value for its audience and other consumers of its information.
Key measures of success will include strong adoption of new and/or
evolved products by nonprofit professionals, advertisers, and
- Establishing a disciplined, digital forward, data-driven, and
metrics-based approach to the management of the business by
developing and using compelling audience and business intelligence
to support priority-setting and decision-making.
- Building and leading an effective business organization that
delivers exceptional results to fuel the Chronicle’s mission of
informing nonprofit and foundation professionals and expanding
public understanding of the role nonprofits play in solving
problems. The publisher must work collaboratively with the
Chronicle’s journalists and technologists to determine and provide
the services and products that will best serve audience needs and
that advance the CoP’s commitment to editorial integrity.
- Ensuring a productive and efficient relationship with the
Chronicle of Higher Education, which will provide transition
services in technology and other key business activities as CoP
works to build its own approaches. The publisher will play a key
role in making sure CHE provides services in a timely way, and work
with technology team members to transition to a streamlined,
cost-efficient independent structure.
- Overseeing work to attract donations from foundations, donors,
and corporations and to build upon existing efforts to attract
underwriting for content-driven products.
Core Experience and Key Competencies
- Bachelor’s degree required. Advanced degree preferred (MBA or
- 15+ years of experience in sales management, marketing, and/or
general business or publishing management in a similar- sized
- Broad experience with a content-focused digital business is
highly desired, as is experience with subscription and
advertising-based businesses. Previous experience at a nonprofit is
not required but is a plus.
- Proven success helping organizations achieve revenue growth as
well as shaping strategy and the business aspects of new products,
including product- market fit, pricing, distribution, marketing,
and sales approach.
- A strategist who has proven ability to shape
smart organizational and product strategies that achieve revenue
growth, expand market share, and serve audiences, advertisers, and
other stakeholders well, especially in a digital marketplace.
- A mission-driven leader who is inspired by
CoP’s work to move readers from learning to action for social good
and has deep appreciation for journalism and other forms of
- A builder who thrives in creating entirely new
teams and approaches
- A doer who takes great pride in rolling up
their sleeves and energetically getting things done.
- An entrepreneur who is innovative and
comfortable working in a constantly evolving marketplace.
- Intellectually curious with a profound
interest in the missions of philanthropy and nonprofits, and a
focus on what’s coming next for the audiences we serve.
- A strong communicator with excellent verbal
and written communications skills
- A collaborative and inspirational leader who
builds bridges and works seamlessly with colleagues in all parts of
- A values-anchored leader with impeccable
personal values and a commitment to integrity and honesty in all
activities, especially in preserving the Chronicle’s journalistic
The Chronicle of Philanthropy is dedicated to equal
employment opportunities for all applicants and employees. The
Chronicle of Philanthropy encourages people of all races, colors,
national origins, ancestries, creeds, religions, genders, ages,
disabilities, veteran status, sexual orientations, and marital
statuses to apply.
The New CoP
The new CoP is expanding its journalism to better lift up
diverse voices and stories of local nonprofits and deepening its
explanatory journalism to help nonprofits and foundations
understand what it takes to achieve strong results. It is also
working to build a commons for sharing ideas that bring together
people at nonprofits and foundations who don’t often have
opportunities to learn from people with diverse ideological
perspectives and experiences.
Stacy Palmer, who played a key leadership role in founding CoP
in 1988 and will become CEO of the new nonprofit organization,
“We are boldly reimagining our
mission to both amplify our role as a trusted source of information
for social sector professionals but also to double down on
our collaboration with other global news outlets to ensure the
public better understands the trillion-dollar world of nonprofits
“We believe the nonprofit world must
play an essential role in rebuilding our nation amid the
pandemic, economic and racial inequality,
violence, and high inflation, threats to democracy, and
hyper-partisanship across the political spectrum,” Palmer said.
“By expanding our staff and lifting ambitions, we can help
overcome the problems that have deprived nonprofits of the
resources, tools, and talent they need to change the
The Chronicle of Philanthropy is well positioned to
accelerate growth and innovation as it transitions to an
independent entity serving a broader, more diverse audience.
Significant accomplishments have already been achieved:
- The formation of an independent founding board of directors
which includes: Trabian Shorters, CEO and founder of BMe Community;
Ana Marie Argilagos, president and CEO, Hispanics in Philanthropy;
Amanda Barrett, vice president and head of news audience,
Associated Press; and Anna Nirmala, vice president of portfolio
success, American Journalism Project. Also serving on the board are
the Chronicle of Higher Education Inc.’s Chair of the Board of
Directors Pamela Gwaltney and President and Editor in Chief Michael
- The securing of more than $6 million in philanthropic funding,
in addition to CoP’s current strong earned revenue streams, to
support its new mission and growth. Grant commitments have come
from some of the nation’s foremost foundations including the
William and Flora Hewlett Foundation, Ford Foundation, Charles
Stewart Mott Foundation, Walton Family Foundation, Open Society
Foundations, John D. and Catherine T. MacArthur Foundation, Conrad
N. Hilton Foundation, and The Heinz Endowments.
If you are interested in applying for the CRO position, please
contact the Talent Consultant below with a one to two page letter
expressing your interest in the role:
Susan Gluck Pappajohn