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Senior Manager, Everyday Giving

New York, United States
$94,000.00 - $120,000.00
Closing date
Nov 30, 2022
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About Understood 

Understood is a social impact nonprofit like no other. Our cause is to support the 70 million people in the United States who have learning and thinking differences like ADHD and dyslexia. And we’re passionate about our work. By taking an innovative digital-first approach, we create tools, content, and experiences that help people discover their potential, take control, find community, and stay on a positive path.

Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference.

To learn more about Understood, please visit:

About the Role

To advance Understood's mission and further our impact, we are seeking a passionate, experienced, and entrepreneurial Senior Manager, Everyday Giving to drive our efforts that focus on individual giving. Reporting to our Head of Integrated Marketing, this role will craft ongoing strategies to grow our everyday giving program while ensuring we set and deliver on our annual goals. This unique opportunity blends development, marketing, and communication skills in an effort to drive awareness of as a public charity to move our supporters through the donation journey. This role will closely collaborate with our Email, Product, Social, Content, and Analytics teams, and there will be a dotted line to the major gifts officer to ensure collaboration and best practices. 

We deeply believe that in addition to the knowledge, abilities, and experience you bring, it’s also about a shared commitment to our core values — Continuously Learning, Acting with Intention, Championing Difference, Inspiring Change, and Growing Together – which guide us in our work, both individually and collectively, that will help us make an impact in shaping the world for difference so every individual can thrive.


  • Lead our everyday giving program from start to finish, including planning, execution, measurement, and reporting
  • Serve as squad leader - the central point person with one direct report - to drive activities forward with key stakeholders and functions, including email, social media, product, analytics, and more
  • Support the development of the donor journey and lifecycle
  • Collaborate with the Advancement Team to set consistent processes, ensure knowledge sharing, and a unified approach to donor engagement
  • Develop reports that detail progress made toward quarterly and annual goals; present reports, insights, and actions to executive leadership
  • Follow key giving trends and apply best practices to our work 
  • Manage, produce, coordinate, and implement direct appeals that could include, but not limited to social, direct mail, email, and other digital campaigns.
  • Identify, test, and evaluate various approaches to increase donor acquisition and retention
  • Set key performance indicators to inform testing,  
  • Lead with a metrics-driven approach, and consistently looking for ways to demonstrate ROI
  • Oversee the reporting, CRM, and administrative efforts for everyday donors
  • Operate and execute within budget parameters


  • 4-6 years of experience in donor relations, individual giving, or advancement
  • Experience crafting and executing Cause Marketing campaigns tied to cultural moments such as Giving Tuesday.
  • People management experience
  • Experience creating and executing campaigns that have delivered a clear impact of dollars raised
  • Working knowledge of integrated marketing and communications as related to the engagement of donors

Knowledge, Skills, and Abilities

  • Sharp strategic thinking that analyzes the relationship between our communications and the broader strategic goals of the business, ability to formulate and defend a position in conversation with Co-Presidents and executive leadership team.
  • Proactive approach to knowledge sharing and problem-solving
  • Self-starter able to learn and operate quickly and effectively in a decentralized organization.
  • Self-starter with strong attention to detail and a proven ability to manage multiple work streams at once.
  • Extremely strong interpersonal, written communication, and organizational skills.
  • Committed to embodying and being a steward of our commitment to diversity, equity, inclusion, and belonging

The base salary range for this role is minimum $94,000.00 - $120,000.00 maximum, depending on the department, years of experience, and qualifications.

Please Note: Understood requires all new hires to be fully vaccinated against Covid-19 within six weeks of their hire date as a condition of employment unless you qualify for a reasonable accommodation. For additional information on our policy, please reach out to Becca Lazarus (, People Operations Manager

Commitment to Diversity, Equity, and Inclusion

Understood encourages individuals of all learning styles, ethnic, racial, and socioeconomic backgrounds, including those whose life experiences may include the challenge of access due to a disability, to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.

Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state, or local law or that of persons with whom that individual associates, or any other legally protected characteristics.

For additional information on learning and thinking differences, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive functioning issues, nonverbal learning disabilities, processing issues, and more, please visit

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