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Vice President of Marketing and Communications

Employer
Children's Home Society of North Carolina
Location
North Carolina, United States
Salary
Salary Commensurate with experience
Closing date
Dec 1, 2022

View more

Position Type
Executive
Fields
Advocacy, Other Fields, Social Services, Youth
Employment Type
Full Time
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About The Opportunity

A collaborative member of the Executive Leadership Team, the Vice President of Marketing and Communications reports to and serves as a close thought partner with the CEO.

CHS is advancing an aggressive strategic plan, and with it comes a critical focus on our organizational growth and the development of key leaders. Recognizing the integral role marketing and communications play in achieving the visions of the strategic plan, the VP of Marketing and Communications will advance the evolving and growing needs of CHS with a sharp focus on ensuring our community feels welcome to understand, engage, and invest in our mission. Several initiatives are heavily dependent on successful marketing and communications support, including talent acquisition and growth of programs.

The VP of Marketing and Communications is responsible for successfully creating, leading, and implementing an integrated communications strategy. The strategy will focus on two key objectives: executing the building of brand image and visibility of CHS and awareness of CHS services across North Carolina, and positioning CHS to advance the mission and vision to support efforts to improve the lives of children and families.

This role will be responsible for internal and external communications, public relations, marketing, and social media for the organization statewide. This includes all activities related to stakeholder, employee, constituent, and board communications.

The VP of Marketing and Communications will oversee digital marketing, graphic design, video production, and social media functions as well as leading relationships with external partners and vendors as needed to achieve specific objectives.

 

Essential Functions

Leadership

  • Serve as a dynamic, energetic, and inspiring member of the Executive Leadership Team
  • Shape broad understanding and acceptance of the value of marketing within the organization
  • Foster a culture in which each department is supportive of the CHS’s marketing goals
  • Work closely with organizational leadership to build change management practices and lead the development and implementation of an internal communications plan that supports change in a meaningful way
  • Lead as an ambassador and spokesperson for CHS as needed and articulate mission and vision to external constituents, community partners, and potential funders

Communications

  • Create an organizational communications strategy internally and externally, ensuring consistent and compelling messaging and branding in all materials
  • Implement a multifaceted communications strategy, including email, website, social media, print, radio, and televised media to share information about CHS’s mission, programs, science, and reports related to child and family well-being, prevention, and child welfare
  • Evaluate and drive use of new technology for communication and funding, including social media and web-based tools
  • Effectively communicate and interact with agency leaders, staff, board members, and other key stakeholders

Marketing

  • Align marketing vision and goals with the strategic plan and organizational goals
  • Cultivate relationships with key stakeholders for brand building and marketing initiatives
  • Collaborate with organizational leadership to support organizational initiatives through effective marketing
  • Communicate marketing vision, goals, and projects within CHS to advance organizational initiatives
  • Oversee marketing functions including all collateral, CHS website, videography, public relations campaigns, agency newsletters, annual report, program brochures, flyers,
  • Manage marketing campaigns to ensure the key goals are aligned and achieved
  • Administer the agency marketing budget, concentrating on efficiency and value in obtaining maximum quality, impact, and exposure
  • Display sensitivity to the service population’s cultural and socioeconomic characteristics
  • Supervise marketing staff, interns, and volunteers to understand and accomplish the organizational communications and marketing goals and successful marketing initiatives
  • Carry out supervisory responsibilities in accordance with the agency’s policies, procedures, and applicable laws

 

Knowledge, Skills, Competencies
  • Commitment to and passion for the mission of Children’s Home Society
  • Track record of success leading the development and implementation of an overall marketing and communications strategy in a multi-departmental environment
  • Ability to influence and compel individuals to action
  • High level of emotional and professional intelligence and ability to quickly build trust and develop relationships
  • Flexibility and proven ability to innovate
  • Excellent oral and written communication skill
  • Strategic thinker with relentless focus on improving systems, coordinating efforts, using data to drive decision-making and a commitment to reaching goals
  • Leadership with passion for equity, diversity, and inclusion priorities
  • Desire to build future leaders

 

Minimum Requirements
  • Executive-level leadership experience in a communications and marketing role
  • Experience working in foundation, nonprofit, human/social services agencies, and/or government entities preferred
  • Bachelor’s degree in a marketing or communications-related field or equivalent experience
  • 10+ years of experience in marketing and communications preferred
  • 10+ years of experience in a leadership role leading individuals and teams preferred
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