Bryant Group is proud to partner with the University of San Diego
to recruit theAssociate Vice President for University Marketing and
The Associate Vice President for University Marketing and
Communications (AVP) serves the University of San Diego (USD) as
the chief spokesperson and senior communications officer.
The AVP develops and drives the institutional brand and marketing.
This role advises the president and university leadership on all
communications and issues related to the institution's reputation.
The AVP influences university digital and print content and manages
the leaders of USD's award-winning teams in media relations,
publications, creative services, and brand marketing and
The University of San Diego is a Catholic university for the 21st
century founded on the pursuit of academic excellence. This focus
on academic excellence—inspired by faith, infused with contemporary
Catholic values, and nurtured in a warm, community
environment—empowers innovative, confident, original thinkers to
make positive contributions by confronting humanity's urgent
challenges in places near and far.
USD serves 9,000 students with 43 bachelor's degree programs with
56 minors, 36 master's degrees and Juris Doctorate (JD), five LLM
degrees, four doctorates, and dual degree programs from seven
schools and colleges.
With its 16th-century Spanish Renaissance architecture, USD's
stunning campus was ranked the #1 Most Beautiful Campus by
Princeton Review. Additionally, Washington Monthly ranked it in the
top 2% nationwide for its commitment to public service.
Essential Job Functions (partial list)
Institutional Marketing and Communication Strategies
• Act as a leader, advocate, strategist, and counselor within the
context of the mission, goals, and strategic directions of a
comprehensive, contemporary Catholic university.
• Serve as a trusted advisor and confidant to the president as well
as other senior leaders across the university. Build credibility
with and serve as a strategic marketing and communications
counselor to the university's senior management team.
• Able to keep a "finger on the pulse" of the relevant issues and
trends that could affect the institution's reputation as a national
Catholic university and keep the appropriate executives apprised of
such issues. Provide strategic counsel on reputation management and
other such issues to university management.
• Possess the ability to articulate the university's strategic
directions and goals and to enhance the university's reputation and
visibility locally, nationally, and internationally.
Crisis and Issues Communications Plan
• Develop and implement crisis and issues communications strategies
to complement the university's safety and emergency plans,
including the Critical Incident and Emergency Response Management
Plans, which incorporate both the Sensitive Issues Team (SIT)
Guidelines and the Critical Incident Response Team (CIRT)
• Efficiently and effectively implement the Crisis and Issues
Communications Plan to:
• Activate response protocols (e.g., phone trees, media response)
per the CIRT Response Protocols or SIT Guidelines, as
• Determine and prioritize key audiences; develop and deploy
• Monitor coverage and social media responses to determine:
• If and how well messages are being received.
• If there is a need to correct misinformation or rumors.
• Communicate additional information as quickly as possible.
• Assess the effectiveness of the response with after-action
• In coordination with the Department of Public Safety, create
advance scripting of crisis communications messages and regularly
review pre-existing templates for various scenarios.
Departmental Management (partial list)
• Work with the UM&C leadership team to ensure strategic
outreach and communication of institutional priorities, signature
events, and public service to key constituencies.
• Oversee the Publications department and the writing, design, and
production of all print and electronic publications, including but
not limited to USD Magazine, the President's Report, and the Fact
• Oversight and strategic management of fiscal resources and
financial compliance protocols.
• Responsible for the development of and adherence to budget
allocations supporting a university-wide communications
Education (partial list)
• Bachelor's degree.
• Minimum of seven years executive-level experience in marketing
and communications, community relations, public relations,
institutional advancement, or related fields.
Performance Expectations (partial list)
• Strong sense of integrity and ethical conduct.
• Cultural competency and sensitivity a must; ability to understand
different cultural contexts, viewpoints, and faith traditions;
demonstrate respect for others, adapt to different cultural
settings; and accept cultural differences.
• Ability to articulate the significance of USD's Catholic
identity, mission, core values, and strategic directions in
maintaining and advancing the university's profile, reputation, and
• Lead a collaborative approach to strategic planning, proactive
problem-solving, and institutional positioning.
For more information, click: University of San Diego
To submit your name for confidential consideration or to nominate a
colleague, email Bryant Group:
Priority will be given to application materials received by
November 30, 2022
The University of San Diego is an equal opportunity employer
committed to diversity and inclusion and is especially interested
in candidates who can contribute to the diversity and excellence of
the campus community.