Digital Fundraising Senior Specialist

Digital Fundraising Senior Specialist

Job Type: Full Time
Location: Multiple


DUTIES & RESPONSIBILITIES:
* Lead the development of an expanded upper funnel programmatic strategy to include connected TV, digital radio, video, and native advertising.
* Develop the strategy for programmatic and banner retargeting campaigns in conjunction with the digital fundraising agency.
* Work with digital fundraising agency on the execution of all programmatic campaigns to include creative development, live QA, A/B testing, and optimization.
* Evaluate and evolve the strategy for programmatic audiences as tracking and targeting changes occur in the marketplace. Explore data modeling and first-party data opportunities.
* Participate in the strategy and execution of all paid search advertisements in conjunction with the digital fundraising agency.
* Engage supporters via multiple channels – solicit higher value donors and continually evaluate organization's position in consumer awareness.
* Identify opportunities to leverage new technologies and emerging channels.
* Work with Direct Response Data Analyst to establish attribution reporting to measure the full impact of programmatic efforts.
* Complete monthly reports for programmatic and search performance. Provide leadership with executive summaries including trends over time, creative findings, audience analysis, and other highlights.
* Continuously analyze programmatic and search performance and make recommendations for improvements.
* Assist in developing annual digital fundraising budget including revenue forecasts and spend for programmatic and search.
* Collaborate with Direct Response Social Media Specialist to ensure a consistent digital fundraising creative identity across channels.
* Collaborate with Marketing team on programmatic audience targeting to prevent self-competition.
* Stay up to date on industry trends and changes in the marketplace.
* Maintain repository of all programmatic fundraising documents including creative, reporting, executive summaries, project plans, and more.
* Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES:
- Highly motivated, passionate, and creative team player with demonstrated commitment to the organization.
- Demonstrated ability to work in a collaborative, team environment.
- Excellent organizational and time management skills with ability to prioritize and complete assignments accurately and in a timely manner.
- Able to effectively handle multiple priorities with a strong attention to detail in a fast-paced environment.
- Demonstrated proficiency in the use of Microsoft Office programs, e.g., Word, Excel, Outlook, PowerPoint.
- Must possess a professional presence and demeanor.
- Ability to provide high level of service to targeted client/customer base.
- Must possess excellent written and oral communication skills.
- Must be a team player, with ability to communicate with diverse personalities in a tactful, mature, and flexible manner.
- Able to troubleshoot, identify viable options, and problem-solve.
- Strong knowledge of best practices for digital marketing, creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
- Ability to take initiative, multi-task, work independently, and work well under pressure.
- Mission-driven, guided by core values, and a pleasure to work with.

Experience Requirements: Five years of experience in digital marketing, direct marketing, or communications.

Preferences:
Experience running programmatic and paid search campaigns.
Experience managing and/or working with direct response marketing agencies.

Education Requirements: Bachelor's degree in communications, marketing, or journalism.

WORK ENVIRONMENT/PHYSICAL DEMANDS:
General office environment; temperature controlled.
Sitting for extended periods.
Up to 25% travel.

We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help teammates remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package that includes: Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program. WWP also offers a 401(k) retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, and Bereavement Leave.

For Colorado Applicants: The estimated hiring range for this position is between $76,800 - $115,200 annual base salary, subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

For New York Applicants: The estimated hiring range for this position is between $88,320 - $132,480 annual base salary, subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.


Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."

About Us

Wounded Warrior Project—or WWP—is transforming the way America's injured veterans are empowered, employed, and engaged in their communities. WWP works with warriors and their families to create paths toward success as they transition back into civilian life. Through direct programs and services, WWP connects warriors to a network of support and resources to address their evolving needs. The WWP team is passionate about creating impact—and since 2003 have improved the lives of over half a million warriors and their families. In fact, many WWP employees are veterans themselves and have experienced firsthand the benefits of its programs and services.

Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

To Apply and for more information: https://woundedwarriorproject.wd5.myworkdayjobs.com/WWP/job/Jacksonville-FL/Digital-Fundraising-Senior-Specialist_R13223-1

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