Chief Marketing Officer
- Employer
- Asphalt Green
- Location
- New York, United States
- Salary
- $180,000.00 - $210,000.00
- Closing date
- Feb 15, 2023
View more
- Position Type
- Administrative, Sales and Marketing
- Fields
- Community Development, Youth
- Employment Type
- Full Time
Aspen Leadership Group is proud to partner with Asphalt Green in
the search for a Chief Marketing Officer.
Reporting to the Chief Executive Officer, the Chief Marketing
Officer will build and lead a comprehensive, integrated program
that includes communications, marketing, and brand strategy for a
50-year-old New York City institution that brings sports and
fitness to a broad range of New Yorkers, at all levels of
engagement and competitiveness. The Chief Marketing Officer will
design impactful marketing strategies that communicate
authentically, while leveraging social media platforms and emerging
technology in unconventional ways. The Chief Marketing Officer will
demonstrate a propensity for understanding Asphalt Green's mission
and culture, and promoting its people, values, and purpose. Through
the application of creativity, strategic design, and data-driven
decisions, the Chief Marketing Officer will drive growth and
orchestrate targeted messaging across media in a manner that will
resonate with the Asphalt Green community.
Asphalt Green promotes fitness and health for New Yorkers of all
means, backgrounds, and abilities; and it provides active program
partnerships with New York City Public Schools, the New York City
Parks Department, the New York City Department for the Aging, and
numerous nonprofit agencies. Whether through direct offerings, or
in partnership with others, Asphalt Green is committed to a dual
on-campus and off-campus model and looks to be a leading player in
the development of high-quality sports and fitness programs and
services throughout New York City.
Excellence is a guiding principle of Asphalt Green’s programming,
and the organization is firmly committed to providing top-notch
programs, whether for the community or to its fee-paying members.
Pursuant to the long-term license agreement under which Asphalt
Green occupies its Upper East Side (UES) main campus, it is
committed to providing at least one-third of its services on a
nonprofit, no-charge basis. Through annual reports to the City’s
Parks Department, it measures these results and has consistently
exceeded that minimum. At its Battery Park City facility—which
includes a second swimming pool, exercise facilities, and small
field—it also includes neighborhood schools and other community
groups in its activities. Central to Asphalt Green’s commitment to
greater inclusion and access is its use of need-based
scholarships—from summer camp to its competitive teams for
committed young athletes.
Asphalt Green’s core programs include Waterproofing—the
flagship commitment to promoting water safety and deep-water
swimming skills for New York City public school children—teaching
more than 35,000 children, free of charge; the Recess
Enhancement Program (REP) addressing barriers to physical
activity by reclaiming the most underutilized part of the school
day—recess, and providing healthy and safe play at 60 New York City
public schools (pre-pandemic), free of charge; and a customized
Senior Wellness curriculum through which senior citizens
build strength and confidence, allowing them to remain active in
their communities. Asphalt Green partners with schools in
low-income neighborhoods that have limited access to organized
sports by offering Community Sports Leagues at low cost to
schools, providing sports opportunities—including free uniforms,
professional referees, equipment, and instructional clinics with
Asphalt Green coaches.
Across its two campuses, there are approximately 5,000 members who
have access to fitness centers and aquatics facilities. Classes and
programs serve all ages and abilities. There is a full range of
programing in aquatics—from toddler learn-to-swim to the
competitive AGUA team, masters swim, triathlon training, and senior
water exercise. Equally important are the land-based programs
including soccer, basketball, flag football, martial arts,
baseball, and tennis.
Asphalt Green’s summer day camp has operated as Manhattan’s premier
day camp since 1988, serving over 700 campers annually. The camp
now operates at both the UES and Battery Park City sites offering
both swim and land-based sports as well as other traditional camp
activities. Scholarships are offered to eligible campers who
represent the wide diversity of the NYC population.
A bachelor's degree or an equivalent combination of education and
experience is required for this position as is at least seven years
of relevant experience in roles with increasing levels of
responsibility. All applications must be accompanied by a cover
letter and résumé. Cover letters should be responsive to the
mission of Asphalt Green as well as the responsibilities and
qualifications stated in the prospectus.
The salary range for this position is $180,000 to $210,000
annually.
To apply for this position, visit:
https://opportunities.aspenleadershipgroup.com/opportunities/1229.
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