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Chief Marketing Officer

Asphalt Green
New York, United States
$180,000.00 - $210,000.00
Closing date
Feb 15, 2023

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Aspen Leadership Group is proud to partner with Asphalt Green in the search for a Chief Marketing Officer.

Reporting to the Chief Executive Officer, the Chief Marketing Officer will build and lead a comprehensive, integrated program that includes communications, marketing, and brand strategy for a 50-year-old New York City institution that brings sports and fitness to a broad range of New Yorkers, at all levels of engagement and competitiveness. The Chief Marketing Officer will design impactful marketing strategies that communicate authentically, while leveraging social media platforms and emerging technology in unconventional ways. The Chief Marketing Officer will demonstrate a propensity for understanding Asphalt Green's mission and culture, and promoting its people, values, and purpose. Through the application of creativity, strategic design, and data-driven decisions, the Chief Marketing Officer will drive growth and orchestrate targeted messaging across media in a manner that will resonate with the Asphalt Green community.

Asphalt Green promotes fitness and health for New Yorkers of all means, backgrounds, and abilities; and it provides active program partnerships with New York City Public Schools, the New York City Parks Department, the New York City Department for the Aging, and numerous nonprofit agencies. Whether through direct offerings, or in partnership with others, Asphalt Green is committed to a dual on-campus and off-campus model and looks to be a leading player in the development of high-quality sports and fitness programs and services throughout New York City.

Excellence is a guiding principle of Asphalt Green’s programming, and the organization is firmly committed to providing top-notch programs, whether for the community or to its fee-paying members. Pursuant to the long-term license agreement under which Asphalt Green occupies its Upper East Side (UES) main campus, it is committed to providing at least one-third of its services on a nonprofit, no-charge basis. Through annual reports to the City’s Parks Department, it measures these results and has consistently exceeded that minimum. At its Battery Park City facility—which includes a second swimming pool, exercise facilities, and small field—it also includes neighborhood schools and other community groups in its activities. Central to Asphalt Green’s commitment to greater inclusion and access is its use of need-based scholarships—from summer camp to its competitive teams for committed young athletes.

Asphalt Green’s core programs include Waterproofing—the flagship commitment to promoting water safety and deep-water swimming skills for New York City public school children—teaching more than 35,000 children, free of charge; the Recess Enhancement Program (REP) addressing barriers to physical activity by reclaiming the most underutilized part of the school day—recess, and providing healthy and safe play at 60 New York City public schools (pre-pandemic), free of charge; and a customized Senior Wellness curriculum through which senior citizens build strength and confidence, allowing them to remain active in their communities. Asphalt Green partners with schools in low-income neighborhoods that have limited access to organized sports by offering Community Sports Leagues at low cost to schools, providing sports opportunities—including free uniforms, professional referees, equipment, and instructional clinics with Asphalt Green coaches.

Across its two campuses, there are approximately 5,000 members who have access to fitness centers and aquatics facilities. Classes and programs serve all ages and abilities. There is a full range of programing in aquatics—from toddler learn-to-swim to the competitive AGUA team, masters swim, triathlon training, and senior water exercise. Equally important are the land-based programs including soccer, basketball, flag football, martial arts, baseball, and tennis.

Asphalt Green’s summer day camp has operated as Manhattan’s premier day camp since 1988, serving over 700 campers annually. The camp now operates at both the UES and Battery Park City sites offering both swim and land-based sports as well as other traditional camp activities. Scholarships are offered to eligible campers who represent the wide diversity of the NYC population.

A bachelor's degree or an equivalent combination of education and experience is required for this position as is at least seven years of relevant experience in roles with increasing levels of responsibility. All applications must be accompanied by a cover letter and résumé. Cover letters should be responsive to the mission of Asphalt Green as well as the responsibilities and qualifications stated in the prospectus.

The salary range for this position is $180,000 to $210,000 annually.

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