SUMMARY OF POSITION
PHI's Director of Communication drives and oversees the
organization's award-winning communications strategies, including
its marketing, public education, media relations, and digital media
efforts. As part of the PHI Policy Team, the Director of
Communications ensures brand and messaging consistency across all
projects and platforms and works closely with department and
executive leadership to promote widely the organization's unique
mission of quality care through quality jobs.
- Drive and oversee PHI's communications strategies, public
education, and marketing to external audiences and the media,
including short- and long-term projects that ensure the appropriate
resources, channels, and tactics are in place to successfully
implement communication plans.
- Act as a primary advocate for the organization's brand,
ensuring brand consistency across all projects and print and
digital materials, and work with key staff members to promote their
brand recognition in various fields and the media.
- Work closely with department leadership and executive
leadership to develop an overarching message platform, creating
program- and project-specific messaging and talking points.
- Develop marketing campaigns to promote PHI’s core service lines
and new products, managing campaign strategy, execution, and
evaluation, as well as budgets and vendor relationships.
- Lead PHI's digital and social media activities, including our
primary website and social media pages on Twitter, Facebook, and
LinkedIn—and work with the Executive Vice President of Policy and
department leadership to develop year-long social media and
- Manage the organization’s media relations and public affairs,
writing and disseminating regular press releases, building and
maintaining an expanding media list of reporters, and cultivating
relationships with select journalists.
- Work with graphic designer to design a range of print and
digital publications, including reports, briefs, fact sheets,
visualizations, social media creative assets, and marketing
- Oversee PHI’s news and opinion blog, coordinating and editing
weekly articles from staff and consultants, and authoring original
articles and op-eds, as needed.
- Produce PHI’s monthly e-newsletter, working with department
leadership to identify an eclectic mix of new stories to feature
the organization’s cross-functional strategies.
- Lead PHI’s Direct Care Worker Story Project, working closely
with employers and workers to capture their stories through
interviews and photographs, publishing them on PHI’s website.
- Monitor progress and evaluate the impact of PHI's
communications projects, producing post-campaign and year-end
- Strategically partner with relevant organizations to amplify
the release of new organizational products and publications,
working closely with their communications staff.
- Bachelor’s degree in marketing, journalism, business, or
related field preferred.
- Minimum five years of experience in communications, journalism,
and/or public relations/marketing required, preferably on issues
related to workforce development, aging, disability, long-term
care, and/or social and racial justice.
- Excellent verbal and written communication skills, including
the ability to write in a variety of formats for a range of
audiences (i.e., press releases, blog articles, marketing
publications, and web and social media writing).
- Strong project management, interpersonal, organizational,
communication, and presentation skills required.
- Ability to manage several complex projects simultaneously,
often under tight deadlines.
- Proficiency with computer applications is required, including
experience and/or willingness to learn Microsoft Office, WordPress,
Canva, MailChimp, and Hootsuite, among others.
- Self-motivated, with the ability to work well independently and
as part of a team.
- Experience working effectively with diverse individuals and
This position reports to PHI’s Executive Vice President of
PHI’s national headquarters are at 261 Madison Avenue, Suite
913, New York, NY, 10016. Remote candidates will be considered for
PHI is a national organization committed to strengthening the
direct care workforce by producing reliable research and analysis,
leading federal and state advocacy initiatives, and designing
groundbreaking workforce interventions and models. For 30 years, we
have brought a 360-degree perspective on the long-term care sector
to our evidence-informed strategies throughout the country.
SALARY AND BENEFITS
This is a full-time, salaried position with a base salary range
of $125,000 - $132,500 per year, commensurate with skills and
PHI provides a comprehensive benefits package effective on the
date of hire. Health benefits include: a sponsored medical plan, an
employer-paid dental plan, and an optional vision insurance plan.
In addition, PHI offers basic life insurance, an EAP, a 401(k),
flexible spending plans for medical, dependent care, and commuter
expenses; 27 days of earned leave, paid holidays, a holiday break
at the end of December, family leave, parental leave, and
professional development stipend.
To apply, email a cover letter with your resumé to
info@PHInational.org. Please indicate “Director of Communications”
in the subject line.
Application deadline: February 6, 2023
PHI is committed to ensuring a diverse
staff. Women, people of color, immigrants, LGBTQ+
people, older adults, and people with disabilities are encouraged
We do not discriminate on the basis of gender, race,
color, creed, religion, age, ethnicity, sexual orientation, gender
identity and expression, transgender status, marital status,
national origin, domestic violence victim status, genetic
information, disability or handicap, veteran or military status, or
any other characteristic protected by law.