Digital Marketing Officer (FT Remote with East Coast hours)

Job Description

Background:  The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure.  The Mass Markets USA (MMUSA) program raises $70+ million in unrestricted revenue annually in the U.S. market and plays a significant strategic role in the creation of IRC’s brand, awareness, and support for its advocacy goals.   Job Overview: The Digital Marketing Officer will manage digital marketing acquisition channels for the IRC, inclusive of paid social, paid search, display advertising, video, P2P fundraising channels and fundraising website assets (donation forms and banners), with a focus on unrestricted giving, lead generation, monthly, 1x and emergency donation campaigns. This work will be instrumental in further scaling digital revenue and new donor acquisition and will require a strategic and entrepreneurial mentality with keen project management skills.   Major Responsibilities:  1. Plan and manage digital campaigns to meet acquisition and fundraising targets; support digital campaigns from inception to execution, using a portfolio of digital channels including paid search, paid social media, and display. 2. Develop and manage peer-to-peer (P2P) fundraising initiatives including Facebook fundraisers and challenges, and other digital platforms on which IRC hosts P2P fundraisers. 3. Project manage work with external vendors and internal team members including Creative Studio and Brand to ensure all campaign assets are on brand and of the highest quality. 4. Oversee quarterly schedule for digital acquisition program to include meeting cadence and results, strategic and tactical planning, creative development, campaign execution, and analyses to ensure smooth operations and adherence to shared timelines. 5. Liaise between IRC digital consultants and internal partners to ensure digital campaigns are developed, delivered on time, and are optimized towards performance targets. 6. Provide regular real-time status reports on active campaigns and suggest optimizations to improve results. 7. Working in partnership with colleagues in Data Analytics, provide in depth end of campaign analysis and ongoing reporting on income from new and existing supporters. 8. Support data gathering and manipulation for real-time campaign optimization and high-level reporting. 9. Recommend and implement strategies to continually improve activity tracking, gift attribution and data quality.  10. Monitor and respond to supporter inquiries on digital acquisition and peer-to-peer channels, as needed.   Demonstrated Skills & Competencies: 1. Understanding of implementation and monitoring of paid digital fundraising campaigns in US and ideally other global markets 2. Ability to use analytics to inform and influence decision making 3. Strong understanding of the various digital channels/platforms 4. Excellent presentation, communication, and interpersonal skills 5. Understanding of digital budgets, invoicing, etc. 6. Self-starter with initiative and a positive, proactive attitude 7. Ability to work under pressure while maintaining attention to detail 8. Excellent project-management skills; high versatility and agility to balance multiple projects across teams and functional areas 9. Strong digital literacy including Microsoft Office (especially Excel, and PowerPoint).   Key Working Relationships:  Position Reports to: Associate Director Digital Marketing Position directly supervises: None Indirect Resources: Supporter recruitment colleagues (office & manager), designer/writers (Creative & Brand), Business Analytics unit. Other Internal and/or external contacts: Internal: Work in close collaboration with Supporter Retention, Creative Studio & Brand, Data Analytics, Marketing Technology and Digital engagement teams. External: Digital media agency and other vendors, corporate partners, consultants.   Job Qualifications:  Education: Minimum Bachelor’s degree   Work Experience:  Minimum: 3 years’ experience in a digital media role within a marketing department or advertising agency. Experience in nonprofit industry and/or with nonprofit clients preferred. Licenses or Certifications: Experience running campaigns in Google Ads and Facebook Business Manager / Facebook Blueprint preferred. Experience with Google Analytics, 3rd Party Ad Servers, and CRM software preferred. Language Skills: None   Working Environment:  This role is remote full-time with East Coast hours. Applicants will need a home or alternate workspace they can effectively complete their work from during regularly scheduled hours.   Equal Opportunity At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone's responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns. We recognize that few applicants may "check all the boxes," but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here. The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.    COVID-19 Vaccination Requirement:  In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions.  All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings). Commitment to Diversity and Inclusivity:  IRC is committed to building a diverse organization and a climate of inclusivity.  We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.  Equal Opportunity Employer:  We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. US Benefits: We offer a comprehensive and highly competitive set of benefits.  In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.  Compensation: Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget.  Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements. #LI-GR1   For more information: https://rescue.csod.com/ux/ats/careersite/1/home/requisition/37294?c=rescue