The mission of Carolina Performing Arts (CPA) is to spark
curiosity, inspiring all members of our community to discover and
more fully engage with the world. We collaborate with dynamic and
compelling artists from across the globe to create novel,
mission-driven performing arts experiences in partnership with our
community. We also open our venues to others to explore, create,
and celebrate their own work. Through the Office of the Executive
Director for the Arts, CPA oversees all artistic
programming, campus and community engagement, marketing and
fundraising for its presented, commissioned and produced work, and
manages all operations of its venues including facility rentals,
technical production, audience services and ticketing.
Carolina Performing Arts thrives because of our collaborations with
a diverse cohort of partners that create deeper understanding for
our audiences and enable us to be empathetic visionaries. As our
campus, state, nation, and world continue to reckon with systemic
injustices, we are committed to being an agent for change and
making certain that our internal practices reflect the values that
are made visible on the stage. We have identified a set of equity
priorities and goals to guide us in evaluating and redesigning our
own systems, operations, and culture. In September
2021, CPA launched a permanent Equity Council made up of
eight staff members, including a leadership representative, who
serve as an advisory body supporting the development and execution
of those priorities. Our work is made possible – and made better –
through the contributions of team members from a wide array of
backgrounds, experiences, and identities. We seek to recruit and
develop staff to create a welcoming, inclusive, and equitable
The Director of External Affairs (DEA) leads an integrated
strategic external affairs vision for Carolina Performing Arts that
expands awareness of CPA’s impact and priorities across a broad
community of stakeholders, develops audiences who are effectively
welcomed into and engaged with our offerings, and maximizes
philanthropic and earned revenues. Reporting to and partnering with
the Executive & Artistic Director (EAD), the DEA is a
member of the leadership team and works in close partnership with
the other department directors to guide CPA’s strategic direction.
They participate in long-range strategic planning and ensure that
fundraising, communications, and audience development strategies
align with and maximize broad-based support for existing needs and
This position is responsible for planning, developing, and
implementing comprehensive strategies to increase transformational
individual, corporate, and institutional investments in Carolina
Performing Arts. The DEA serves as CPA’s chief fundraiser
and demonstrates an exceptional ability to cultivate close
relationships with stakeholders across diverse mediums: donors,
volunteers, patrons, an international arts community, faculty,
students, colleagues, and the entire educational community
of UNC-Chapel Hill. The role shares responsibility for
ensuring coordination with cross-University fundraising in the
In consultation with the EAD and working closely with the
Executive Director of Development for Constituent Programs (EDOD)
in the UNC Office of University Development, this
position holds primary responsibility for setting and meeting
fundraising goals. The DEA oversees the development team
and program, ensuring a sustainable plan to increase fundraising
results. This individual is expected to leverage strong major gift
experience and innovative strategies to identify new major gift
prospects, increase annual giving, and diversify CPA’s donor base.
They staff CPA’s International Advisory Board (IAB) and curate
regional and international trips and experiences for board members
and high-capacity donors, providing exclusive access to exceptional
artistic opportunities and CPA’s robust global network of artistic
partners. The DEA co-creates the vision and advances the
stewardship program that consists of acknowledgements, annual
impact reporting, and innovative high touch points consistently
demonstrated to donors throughout the year.
The Director of External Affairs also provides leadership for
marketing and communications to ensure that CPA puts
forth a cohesive message, a distinct brand, and a consistent
narrative while clearly articulating our mission, vision, programs,
and impact. They oversee a comprehensive brand engagement strategy
that welcomes and builds loyalty among a wide range of audiences,
donors, students, partners, staff, and other stakeholders. Their
efforts facilitate strategic relationships that position CPA’s
brand regionally, nationally, and internationally. This position
guides the marketing and communications team to anticipate and
recognize novel storytelling opportunities and solutions, and to
deliver appropriate communication strategies to support them.
The DEA directs the creation and implementation of
audience development plans based in quantitative and qualitative
research, evolving market trends, and contemporary outreach
strategies. They are ultimately accountable for setting and
achieving annual revenue and sales goals as well as engagement
targets and pipeline-building metrics.
The Director of External Affairs is a seasoned relationship
steward, a gifted impact storyteller, and a coalition-building
leader who can motivate a large and diverse team of professionals
to devise successful capital, annual fundraising, marketing,
communications, and audience development programs.
The DEA oversees daily administration of all operations
across the development and marketing/communications functions.
Minimum Education and Experience: Relevant
post-Baccalaureate degree required (or foreign degree equivalent)
with three years or greater of related professional experience; for
candidates demonstrating comparable professional backgrounds, will
accept a relevant Bachelor’s degree (or foreign degree equivalent)
and five years or greater of relevant experience in
- Seven to ten years of progressively responsible experience in
the field(s) of development, communications, marketing, or
comparable experience in a closely related field.
- Demonstrated ability to conceptualize and implement strategy,
including envisioning and articulating future direction.
- Demonstrated experience recognizing, integrating, and
leveraging interdependent relationships between marketing,
communications, and development functions.
- Broad knowledge of fundraising best practices, nuanced external
relationship development and management, strategy development and
implementation, strategic communications, and multi-stakeholder
- Demonstrated record of success raising six- and seven-figure
gifts, as well as corporate and foundation fundraising.
- Highly developed and effective storytelling skills in all
mediums including written, verbal, presentation, and visual
- A history of collaborating with diverse groups to develop
impactful, mutually beneficial partnerships and achieve ambitious
- A strong relationship builder who engenders confidence and
trust with executives, peers, prospects, donors, and board
- High energy and passion for CPA’s mission. Proven ability to
connect one’s own work and goals to the broader mission and values
of an organization.
- Frequent travel, and evening and weekend work required.
- Bachelor’s degree required.
- Values and encourages diversity in all aspects of the work.
Demonstrated experience and passion for leading a department and
collaborating with colleagues with a diversity of skillset and
experience. A track record of inspiring and offering a sense of
direction to staff across all departments and levels.
- Ability to develop and execute a comprehensive fundraising
program working independently and collaboratively, preferably with
a background in and passion for fundraising for the arts or arts
- Demonstrated leadership experience related to communications,
marketing, and/or media relations as part of broader efforts to
advance an organization’s mission and goals among internal and
- Ability to interact effectively in a comprehensive environment
such as a research university setting and to exhibit the highest
standards of professionalism and performance as evidenced by
collaborative teamwork, initiative, critical thinking, good
judgment, consistency of output, and timeliness of
- Ability to respond positively to change as evidenced by
adapting approaches, goals, and methods to achieve solutions and
results in dynamic situations; helping others cope with the ongoing
demands of change and finding the benefits; and recovering quickly
from setbacks to find alternative ways to reach goals or
To view full position details and requirements, and to
apply, please visit https://unc.peopleadmin.com/postings/248077 and
reference CHRONICLE in your application. EOE.