Reporting to the Director of Annual Giving, the Associate
Director is responsible for the growth of online fundraising
through Annual Giving digital initiatives, which include building
digital campaigns, complex audience segmentation and donor
engagement through numerous digital platforms. The position
oversees IMPACT Montclair, Montclair State University’s
crowdfunding platform, serves as the operational point person for
email marketing platform and is central to the department’s digital
strategy for One Day For Montclair (giving day) and Giving
The Associate Director works to increase donors and dollars
through online efforts; and is responsible for pipeline development
through the identification, engagement, cultivation and
solicitation of annual gifts as well as through the development and
support of targeted constituent giving programs, such as senior
class gift and recent graduate leadership giving.
The Associate Director sets strategy for, and manages
implementation of, broad-based digital engagement/solicitation
initiatives for the Office of Annual Giving and Alumni Engagement,
ensuring that all digital channels support and integrate the
overall strategic objectives and operational goals of these
critical functional areas.
PRINCIPAL DUTIES AND
Manage Montclair State University’s annual digital marketing
fundraising program, identifying and implementing opportunities for
growth in online giving and overall donor counts with keen
attention to engagement and retention; setting goals and
objectives; and developing action plans to achieve those goals and
objectives. Continuously review and evaluate programs to develop
and implement improved methods as required.
Develop the annual solicitation strategy, planning and
implementing digital tactics targeting diverse audiences of alumni,
donors, parents, faculty and staff by deploying cohesive content
effectively utilizing data driven decisions, including A/B testing
protocol, to determine maximum impact; conduct audits to assess
Manage IMPACT Montclair, the Montclair State University
crowdfunding platform. Identify, cultivate and coordinate multiple
crowdfunding projects annually, developing an annual crowdfunding
calendar. Identify ways to strengthen the relationship between
university and donor interests through guidance on best practices
in solicitation content creation, creating and deploying marketing
toolkits, assisting in audience identification and copy writing.
Follow through on project commitments assuring that critical
timelines are met.
Project manage two large-scale giving days for the University:
Giving Tuesday in the fall, and One Day for Montclair, Montclair’s
Day of Giving, in the spring, along with smaller micro-campaigns
throughout the year. Write copy, work with Communications to create
marketing collateral, and create and deploy web assets and
marketing toolkits to campus partners for various campaigns.
Design and implement a comprehensive social media strategy for
engagement/giving, including actively identifying and managing a
core group of social media ambassadors/volunteers focused on the
goal of encouraging peer-to-peer engagement and solicitation.
Manage a portfolio of annual giving prospects with the
responsibility for cultivation, solicitation and stewardship
annually. Work to generate major gift leads through new and
existing annual giving donors.
Manage student philanthropy and senior class gift project, which
includes recruiting an engaged senior class gift committee,
coordinating meetings and events, developing and executing
communications and the online campaign platform.
Collaborate with the Director of Annual Giving to manage the
recent graduate leadership giving program (for graduates of the
last decade). Develop and execute communications, events and
activities to engage and grow the program.
Create engaging content through donor stories, and messages of
philanthropic impact to deploy on giving pages, in video projects
and other digital campaigns. Deploy content effectively, utilizing
data to determine maximum impact; create reports to assess
effectiveness of tactics.
Establish key performance indicators for each campaign for
ongoing measurements. Establish goals, and manage and create
reporting for senior management regarding online activity and
progress toward online giving objectives. Compile, summarize and
analyze statistical and other data; prepare clear, technically
sound, accurate and informative reports containing findings,
conclusions and recommendations.
Maintain integrity and appropriate confidentiality in
alumni/donor engagement program operations.
Commit to excellence and personal growth around the areas of
diversity, equity and inclusion, and positively contribute to an
Develop content for volunteer marketing toolkit and manage
relationships with University partners.
Perform other duties as assigned.
Management retains the right to add or change job duties at any
Bachelor's degree from an accredited college or university.
A minimum of three years relevant professional experience in an
institution of higher education, or other field that is directly
related to the functions of the position to be filled.
Ability to think strategically and creatively in developing
program goals, policies and procedures for assigned segments of the
annual giving program.
Strong project management and organizational skills; ability to
set priorities and meet deadlines, while balancing multiple
projects and performing assignments accurately.
Basic knowledge of the principles of budget planning,
development and administration.
Must have a valid driver’s license and vehicle/access to
Ability to work evening and weekend events in order to fulfill
the principal job duties and responsibilities.
Master’s degree from an accredited college or university.
Experience in annual giving and/or alumni engagement in higher
Knowledge of digital platforms and the ability to maximize
technology to achieve goals.
Excellent written and verbal communication skills.
Knowledge of an alumni engagement program purpose, goals and
Broad knowledge of the principles of fundraising and the ability
to participate in all aspects of the gift cycle.
Knowledge of digital fundraising best practices.
Familiarity with and use of Raiser’s Edge and other engagement /
Experience with web design, social media engagement and analytic
strategies around quantitative and qualitative digital metrics for
data-driven decision making.
High comfort level with learning/use of technology platforms and
ability to train others in technical aspects of digital tools and