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Chief Marketing Officer - KUOW

Washington, United States
$195,000.00 - $276,036.00
Closing date
Mar 21, 2023

About KUOW

KUOW Puget Sound Public Radio is Seattle’s NPR news station. An independent, nonprofit news organization, KUOW is comprised of 130 staff members and maintains a $22M budget. Producing award-winning journalism, innovative podcasts, and engaging community events, KUOW serves listeners in Seattle and Western Washington, with a coverage area of 3.9 million people and more worldwide online.

KUOW is a self-sustaining service of the University of Washington. More than 90% of funding comes from individual contributors and local business supporters who share the belief that an informed public makes its community stronger.

The Position

The Chief Marketing Officer (CMO) will provide leadership and vision for all revenue-generating activities, aligning and amplifying audience experience with KUOW’s brand promise, that a better future begins with an informed public. Reporting to the President & General Manager, Caryn Mathes, the CMO’s role is to enhance KUOW’s reputation in the community, ignite brand obsession among core and new audiences, grow and engage an increasingly diverse audience, and influence a heightened value proposition among KUOW listeners to create a climate conducive to philanthropy. The CMO leads a team of 32 professionals and directly oversees four Directors.

The ideal candidate will bring at least five to seven years of senior-level marketing experience and significant expertise guiding strategy and leading teams. Experience with public media, a variety of revenue streams common to nonprofit sector, digital marketing, and/or accomplishments in B2B and B2C marketing would be an advantage. Demonstrated experience in supporting every component of an integrated marketing program, leaning into digital marketing will be valuable. A bachelor’s degree in mass communications, marketing, journalism, or related field is required.

Compensation and Benefits

The salary range for this position is $195,000 - $276,036. For more information on benefits, explore this benefits summary.

Commitment to Diversity and Racial Equity

KUOW and the University of Washington are equal opportunity employers. KUOW is dedicated to building a culturally diverse staff and creating a working environment that promotes racial equity and inclusiveness. They believe attracting and retaining diverse staff is crucial to serving the community and fulfilling its mission. Women, Black, Indigenous, and people of color (BIPOC), LGBTQ+ individuals, people with disability and veterans are highly encouraged to apply.


KUOW has retained Campbell & Company to conduct this search. To read the full position guide and learn how to apply, please follow this link:

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