KUOW Puget Sound Public Radio is Seattle’s NPR news station. An
independent, nonprofit news organization, KUOW is comprised of 130
staff members and maintains a $22M budget. Producing award-winning
journalism, innovative podcasts, and engaging community events,
KUOW serves listeners in Seattle and Western Washington, with a
coverage area of 3.9 million people and more worldwide online.
KUOW is a self-sustaining service of the University of
Washington. More than 90% of funding comes from individual
contributors and local business supporters who share the belief
that an informed public makes its community stronger.
The Chief Marketing Officer (CMO) will provide leadership and
vision for all revenue-generating activities, aligning and
amplifying audience experience with KUOW’s brand promise, that a
better future begins with an informed public. Reporting to the
President & General Manager, Caryn Mathes, the CMO’s role is to
enhance KUOW’s reputation in the community, ignite brand obsession
among core and new audiences, grow and engage an increasingly
diverse audience, and influence a heightened value proposition
among KUOW listeners to create a climate conducive to philanthropy.
The CMO leads a team of 32 professionals and directly oversees four
The ideal candidate will bring at least five to seven years of
senior-level marketing experience and significant expertise guiding
strategy and leading teams. Experience with public media, a variety
of revenue streams common to nonprofit sector, digital marketing,
and/or accomplishments in B2B and B2C marketing would be an
advantage. Demonstrated experience in supporting every component of
an integrated marketing program, leaning into digital marketing
will be valuable. A bachelor’s degree in mass communications,
marketing, journalism, or related field is required.
Compensation and Benefits
The salary range for this position is $195,000 - $276,036. For
more information on benefits, explore this
Commitment to Diversity and Racial Equity
KUOW and the University of Washington are equal opportunity
employers. KUOW is dedicated to building a culturally diverse staff
and creating a working environment that promotes racial equity and
inclusiveness. They believe attracting and retaining diverse staff
is crucial to serving the community and fulfilling its mission.
Women, Black, Indigenous, and people of color (BIPOC), LGBTQ+
individuals, people with disability and veterans are highly
encouraged to apply.
KUOW has retained Campbell & Company to conduct this search.
To read the full position guide and learn how to apply, please
follow this link: https://www.campbellcompany.com/wp-content/uploads/2023/02/Campbell-Company-CMO-Position-Guide-KUOW-Feb-202370.pdf.