Director, Marketing and Communications

National Coast Guard Museum Association
Director, Marketing and Communications
Location: Remote with occasional travel to New London, CT
Annual Salary Range: $130,000-$150,000

About the Museum Project
The National Coast Guard Museum Association (NCGMA) is building a world-class Museum to educate, engage, and inspire visitors about the men and women of the USCG who have faithfully served our Nation since 1790 and how they continue to use state-of-the-art technology to protect our waterways, environment, and commerce. Located in Connecticut’s Coast Guard City of New London, the Museum will include interactive exhibits, programs, Science, Technology, Engineering and Math (STEM)-based educational programs, and leadership training opportunities. 

Position Summary
The NCGMA is seeking a strategic, creative, and dynamic marketing and communications professional to support the successful completion of our capital campaign, to develop a strategy that increases brand awareness and ongoing support of the Museum, and to produce compelling content that promotes the history and mission of the Coast Guard. The Director is responsible for a broad range of communications activities, including newsletters, annual reports, donor communications, events, website, social media, print and broadcast media, public relations, and general marketing efforts.

The ideal candidate will be both a communications strategist who can inspire a creative vision and a highly organized tactician who can adeptly execute the details. The top candidate must bring experience collaborating with a fundraising team to create donor-facing content. An ability to establish strong and trusted relationships with colleagues and partners is required. This position reports to the President and will manage one direct report.

Key Outcomes & Responsibilities

Strategic Planning and Implementation

• Develop and implement a comprehensive and cohesive marketing and communications strategy that promotes the national museum project and capital campaign
• Work collaboratively with key stakeholders internally and externally to align objectives

Capital Campaign Support

• Play a leadership role in the successful completion of the capital campaign; collaborate closely with senior leadership, Board, and staff to develop creative and consistent campaign strategies and communications plans

Brand Building

• Develop, communicate, and enforce clear and consistent brand guidelines
• Identify and pursue creative opportunities to increase awareness of the museum and the Coast Guard’s mission and history

Content Creation

• Produce and edit a wide range of content (e.g., newsletters, annual report, case statements, speeches, press releases, website, social media, print collateral, presentations, videos, social media, etc.)
• Respond to and/or provide talking points for staff and volunteers to respond to information requests

Media Relations

• Manage all media inquiries and develop relationships with national and local media outlets, including from the USCG, USCG Foundation or USCG Academy public relations offices
• Coordinate interviews, messaging, crisis communication intervention and strategies

Community Relations

• Create and implement a community relations plan; support President, Board Chair and volunteer leadership to establish or strengthen community relations with local community leaders

Qualifications

• Experience leading a marketing and communications function that supports a capital campaign and ongoing fundraising for a mission-driven organization
• Proven ability to collaborate effectively with diverse internal and external stakeholders
• Exceptional oral and written communications skills; demonstrated success producing a range of creative for a range of print and digital platforms
• Successful agency or in-house marketing and communications experience
• Established media contacts and experience engaging with local and national media
• Experience as a spokesperson on-camera, radio or written interviews, a plus
• Effective at relationship building with key stakeholders including public officials, staff, donors, and volunteer leaders
• Strong organizational, problem-solving, and project management skills
• Entrepreneurial spirit and approach to goal achievement and problem solving