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Assistant Director, Digital Campaigns (7547U), Annual Programs, University Development and Alumni

University of California, Berkeley
California, United States
Salary Not specified
Closing date
Apr 21, 2023

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Assistant Director, Digital Campaigns (7547U), Annual Programs, University Development and Alumni Relations - 50685 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit

Departmental Overview

University Development and Alumni Relations (UDAR), increases support for and enhances knowledge of UC Berkeley through communications, public outreach, and fundraising. UDAR is responsible for fundraising and donor engagement, and works to strengthen unit development offices by consulting and partnering with campus fundraisers. UDAR also handles a range of central activities and services encompassing events, communications, stewardship, prospect development, gift management, database management, and more.

Annual Programs:

The Office of Annual Programs within UDAR, is the university's largest fundraising department and is responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. The goals of this department are to: 1) increase the number of annual donors, 2) significantly raise the amount of discretionary funds for the Chancellor, the deans and program directors, and 3) identify campaign/major donors for the campus. Programs include the Parent and Family Philanthropy program, Pipeline Development, and Direct Response Marketing. The department is made up of 33+ employees and raises $13-$15 million in private contributions from 40% of campus donors each year.

Direct Response Marketing:

Direct Response Marketing (DRM) manages mass marketing solicitations for the academic units and athletics, through direct mail, email, texting, student calling programs, and Digital Philanthropy. Direct Response Marketing is the primary driver behind reaching the most alumni and generating over 40% of campus donors annually. DRM partners with a variety of campus fundraising professionals to provide solicitation services for many colleges, departments, and programs, as well as student groups.

Digital Philanthropy:

The Digital Philanthropy team within Direct Response Marketing is responsible for crowdfunding, Big Give (Berkeley's giving day), thematic giving hubs, texting, and student philanthropy. Digital Philanthropy is a fast-growing and strategic area for the university, with consistent year-over-year donor growth. The team is also tasked with keeping current on new digital fundraising trends and piloting new technology.

Application Review Date

The First Review Date for this job is: April 6, 2023

  • Plans, schedules, and implements digital fundraising projects and campaigns, with outreach to alumni, parents, corporate and other individual donors, etc. Includes tracking projects to ensure they have the necessary marketing elements to launch their fundraising page, and a sound marketing plan with sufficient project support and outreach. Helps campus partners utilize digital philanthropy technology to their fullest potential. Responsible for managing crowdfunding cohort success rates, which includes curating projects and goals, and reporting success.
  • Develops strategies within existing policy and best practice guidelines. Update best practices and training materials. Hold training sessions and office hours to guide and advise campus partners to successful campaigns.
  • Provides analysis and information of digital campaigns, and makes recommendations to upper management for program changes or development of new programs as required.
  • Participates in short- and long-range strategic planning for Berkeley's Digital Philanthropy team.
  • Ensures that predetermined fundraising goals are met by tracking results.

Required Qualifications
  • Thorough working knowledge of fundraising, donor relations, and public relations concepts, principles, procedures, and techniques.
  • Thorough working knowledge of the location, its vision, mission, goals, objectives, achievements and infrastructure.
  • Strong knowledge of applicable laws, rules, regulations, policies, etc.
  • Strong written and interpersonal communication skills to establish and maintain good working relationships throughout the organization and with outside constituencies.
  • Strong organizational, analytical and critical thinking skills, including skills in creative and effective decision-making and problem identification / avoidance / resolution, and project management skills.
  • Strong skills in maintaining confidentiality.
  • Strong understanding of current digital philanthropy trends.

  • Bachelor's degree in related area and / or equivalent experience or training

Salary & Benefits
  • 3-yr position with the possibility to become a career position.
  • This is an exempt, monthly paid position, eligible for UC benefits.
  • This is a Bay Area based position; hybrid and remote-friendly.

For information on the comprehensive benefits package offered by the University, please visit the University of California's"" href="" style="font-variant-ligatures:normal; text-align:start; white-space:pre-wrap; color:blue; text-decoration:underline" target="_blank">Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
  • The budgeted annual salary that the University reasonably expects to pay for this position is $82,000 - $97,000 (posted up to $100,000 with maximum experience).

How to Apply

To apply, please submit your resume and cover letter.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.

For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and Affirmative Action in the Workplace policy.

To apply, visit


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