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Great benefits. Competitive pay. We know these are some of the things people look for in a job.


But if you’re the kind of person who also cares about making an impact and serving our nation’s wounded warriors and their families, then you’re exactly the kind of person we’re looking for. When you join Wounded Warrior Project, you’re committing to making a difference. We make a commitment to you too – helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.


At Wounded Warrior Project we recognize our mission cannot be accomplished without our talented teammates, which is why we’re proud to offer benefits such as:

  • A flexible hybrid work schedule (3 days in office, 2 days’ work from home)

  • Full medical, dental and vision coverage for both teammates AND family members

  • Competitive pay and performance incentives

  • A fun, mission focused and collaborative team environment


A mission that matters is just the beginning, so if you’re ready to get started, we’re ready for you.

The Wounded Warrior Project (WWP) Marketing Analytics & Insights Manager is part of the WWP Marketing Operations team leading data-driven strategies and overseeing data integration in technology platforms. This role requires an innovative, tech savvy leader with strong collaboration skills and expertise in a variety of digital and research platforms used to gather, process, and store marketing data to help inform marketing strategy and report on brand health. To excel in this role, you will have a background in analytics and statistics, the ability to foster relationships with teammates across departments, and be motivated to continuously achieve positive results. The ideal candidate will have experience in supervising market research, mobile and desktop app integrations, and model and persona development.



  • Lead the Analytics & Insights team efforts in the planning, development and maintenance of the systems and processes required to accurately capture, aggregate, report, and analyze insights for key audiences and marketing activities.

  • Lead a team of analysts to extract and interpret raw data to derive valuable insights, develop and implement analytics solutions, track key performance metrics to improve business performance, create dashboards, and report on key metrics.

  • Define, document, and implement governance and processes for analytics within the marketing team with clear standards for data usage, measurement approaches, and reporting best practices.

  • Oversee development of A/B tests designed to improve and optimize conversion rates across a variety of channels such as paid and organic search, display advertising, email, direct mail, and web properties.

  • Research, document and report on analytics industry trends, best practices, and opportunities.

  • Understand, track, and provide a holistic understanding of WWP’s audiences, i.e., warrior, donor, supporter tied to marketing campaigns or brand health.

  • Use appropriate strategies and tactics, i.e., data and statistical analysis, testing, and modeling, to provide strategic recommendations for optimizing WWP’s marketing efforts including tactics to maximize ROI.

  • Leverage organizational market, brand, and partner research and strategic analytics and insights activity to guide marketing and engagement decisions and recommend new opportunities.

  • Lead qualitative and quantitative research projects that will move strategy forward, inform decisions, and lead to optimal outcomes.

  • Collaborate with teammates and manage external vendors and agencies to creatively bring research findings to life and communicate insights as compelling stories that will inform and incite action.

  • Lead infrastructure development and enhancements of platforms to support ongoing reporting of campaign performance.

  • Lead desktop and mobile app data integration efforts, ensuring all WWP systems are connected and data flowing properly to ensure accurate reporting.

  • Work collaboratively with key stakeholders on special assignments, including GA4 transition, Salesforce Marketing Cloud enhancements, Wounded Warrior website, annual surveys and reports, performance data and UA projects.

  • Oversee and coordinate campaign tracking capabilities such as UTM, Vanity URL and QRC generation to enable campaign performance tracking.

  • Other duties as assigned.



  • Demonstrated functional expertise in a broad array of data and marketing subjects, including database marketing, market research, email marketing, social media/content marketing, analytics tools, data visualization, and business intelligence.

  • Demonstrated understanding of marketing analysis concepts, KPIs, ROI, conversion, optimization, modeling, analytics and analyzing qualitative and quantitative research.

  • Strong project management skills. Demonstrated ability to manage and effectively execute multiple projects with dynamic priorities and timelines.

  • Experience using or administering email, marketing automation and reporting, and data visualization tools, e.g., CRM, Tableau, CliqView, PowerBI.

  • Strong understanding and ability to uncover actionable insights from analytics platforms, including Google Analytics.

  • Team-oriented and self-motivated, with the ability to think creatively, proactively, and analytically, both independently and as part of a team.

  • Demonstrated passion for and understanding of the latest developments, industry trends, and best practices for marketing, media, and business analytics.

  • Demonstrated understanding and proficiency using custom and syndicated measurement tools and brand and communications assessment methodologies.

  • Exceptional interpersonal skills.

  • Demonstrated emotional intelligence. Ability to respond to sensitive matters with diplomacy and empathy. Ability to establish and maintain professional relationships e.g., partnerships, third-party, organizations, community roles.

  • Strong written and verbal communication skills. Demonstrated ability to communicate to diverse and specific audiences. Confident and persuasive communicator with demonstrated ability to present information clearly and effectively.

  • A high energy, results-focused self-starter with positivity, curiosity and enthusiasm, willing to take initiative.

  • Strong computer skills including proficiency in Microsoft Office (Word, Excel, Access, PowerPoint, Outlook/Calendar).

  • Be an internal and external champion of the WWP brand.

  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.

  • Mission-driven, guided by core values, and a pleasure to work with.





  • Five years of first-hand experience establishing and using marketing data analytics.

  • Five years of experience working with qualitative and quantitative research methodologies.

  • Five years of relevant analytics and insight experience in an advertising or marketing setting.

  • Three years of staff management experience, e.g., directly managing analytics professionals.


  • Three years of experience in consumer-based research including fieldwork and survey design.

  • One year of non-profit marketing analysis experience.

  • Three years of experience planning, developing, and optimizing an initial data analytics process and plan.





  • Bachelor’s degree in marketing, communications, or related field. Equivalent combination of education, experience, training, or certification may be considered in lieu of degree.


  • Master of Business Administration degree, or an analysis-related post-graduate degree.



  • General office environment; temperature controlled.

  • Sitting for extended periods.

  • Up to 25% travel.

Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.


Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."

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