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Vice President for University Advancement and Public Relations

Eastern New Mexico University
New Mexico, United States
Salary Commensurate with experience
Closing date
Jun 30, 2023

Position Summary:
The Vice President for University Advancement and Public Relations (VPUAPR) is a member of the University leadership team serving under the President. The VPUAPR is the chief development officer for the University, directly responsible to the president for the planning and administration of a comprehensive program of fundraising and marketing compatible with the philosophy and objectives of the university. The VPUAPR is responsible for leading and providing strategic direction for the Advancement division of the University, to include fundraising campaigns, major gifts and planned giving, alumni relations, marketing and public relations, university development, and corporate and foundation relations.


Duties and Responsibilities: 

  • Provides strategic, operational and administrative leadership for the Advancement Division and personnel assigned to areas of supervision. 
  • Articulate the critical role of private philanthropy and the opportunities for voluntary support. 
  • Guides the establishment and implementation of a broad range of advancement policies and procedures applicable to individual donors, corporations, and foundations. 
  • Identify, cultivate, solicit closing and stewardship of potential and existing donors and opportunities for funding. 
  • Develop and maintain personal contacts with individual donors and prospective donors. 
  • Maintain the necessary relations to keep the institution's name and achievements alive in the minds of individuals, corporate and foundation executives, and board members. 
  • Ensure an expanding positive image of the university through effective marketing and public communications. 
  • Provide administrative direction regarding general fundraising objectives. Creates and executes fundraising plans that utilize best practices in annual, major and planned gift programs. 
  • Implement long-range planning and philosophy for areas of responsibility. 
  • Oversee the development of alumni relations. 
  • Perform other duties as assigned by the President.

Minimum Job Requirements:
A master’s degree and a minimum of seven years of progressively responsible experience in fundraising, communication, external relation, leadership and supervision. Must have a proven track record of soliciting and closing major gifts, major and planned giving management, annual giving, direct solicitation, prospect management, public relations and marketing.

Knowledge, Skills and Abilities:

  • Must possess an understanding of current philanthropic and public relations interests of individuals, foundations or corporations, acquired through regular contact with those individuals and organizations. 
  • Must have the ability to work effectively with administrators, boards, faculty, alumni, foundations and corporate and community leaders.
  • Direct and relevant experience with university comprehensive capital campaigns.
  • Skill in establishing and maintaining relationships with potential funding sources. 
  • Understanding of general public relations and marketing principles. 
  • Demonstrated expertise in management, leadership, and working collaboratively with senior leadership teams. 
  • Understanding of the higher education landscape, and ability to work with academic and athletics units in identifying and developing potential fundraising sources.
  • Experience in donor research, including data collection and analysis.
  • Knowledgeable in the use of computers and standard computer software programs related to advancement, marketing and public relations.
  • The ability to work well with diverse populations and maintain positive working relationships with students, faculty, staff, and the community. 
  • Exceptional interpersonal skills, to include the ability to communicate clearly both in writing and verbally, develop and maintain close relationships with donors and prospective donors, and exercise sound judgment. 
  • Designated as a Responsible Employee as outlined by Title IX.


Physical Demand and Working Conditions:

  • Work is performed during normal work hours but will require evening and weekend hours
  • Work is sedentary in nature that at times requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Essential Functions: [As defined under the Americans with Disabilities Act, these include the following responsibilities, minimum job knowledge, skills, and abilities.  This is not necessarily an all-inclusive listing.]


Application Review Date: Open Until Filled

Condition of Employment: Must pass a pre-employment background check. 

Electronic Application Instructions: Electronic applications should be submitted through the "Apply" link on the top of this page. Please attach the following required documents to your electronic application:
 Required Documents:
Please ensure that you attach all required documents even if you have applied for other positions at ENMU as the committee does not have access to those records.
Letter of interest
      Contact information for three references (Blind reference calls may be made on applicants who become a finalist for the position) 
      Transcripts (unofficial for application purposes)

ENMU is an Equal Opportunity/Affirmative Action/Title IX Employer. Eastern New Mexico University is committed to creating a diverse environment and is proud to be an equal opportunity employer. The University does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy, gender identity, and sexual orientation), age, disability, genetic information, veteran status, or any other protected status in its programs, activities, or employment. People seeking additional information about the University’s non-discrimination policy should contact the Affirmative Action Officer at (575) 562-2218.  If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the office of human resources at (575) 562-2115. The University does not discriminate on the basis of sex in its educational programs, activities, employment and admission, and the University is required by Title IX and 34 C.F.R. Part 106 not to discriminate in such a manner. For more information regarding Title IX please click . New Mexico is an open records state, therefore ENMU complies with the Inspection of Public Records Act, NMSA 1978, Chapter 14, Article 2, from the Office of the New Mexico Attorney General. Requests for records should be sent to . For any other inquires please contact Human Resources at (575) 562-2115 or e-mail 

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