The Assistant Director of Annual Giving
directly manages a portfolio of direct marketing projects for the
annual giving program. This includes, but is not limited to, annual
giving mass appeals and special campaigns. Reporting to the
Director of Annual Giving Campaigns this position will manage
relationships with central and partner units to effectively and
efficiently leverage data to drive decision making and strategy.
Additionally, this role will also support fundraising activities
for affinity groups as well as other special campaigns as they
arise, with a focus on digital strategy and marketing.
Role and Responsibilities:
Digital Strategy & Marketing
Work in partnership with the Director of Annual Giving
Campaigns to develop and execute an integrated digital solicitation
strategy for the annual giving and UF Alumni Association membership
programs, including, but not limited to email and web
solicitations, digital advertising, social media engagement and
advertising.
Assist with the development of central and unit specific
digital campaigns and manage execution of these campaigns in
partnership with members of the Annual Giving team.
Develop processes to evaluate results of digital campaigns and
report statistics to appropriate parties.
Assist the Director of Annual Giving Campaigns with all key APR
digital efforts through execution of landing pages, emails, social
media content and digital advertising.
Serve as the project manager for any major digital initiatives
in annual giving.
Leverage an omni-channel approach to central email campaigns,
working with Annual Giving team members to incorporate direct mail,
social media, digital ads, phone, peer-to-peer, and texting.
Work with the Senior Director of Digital Marketing &
Engagement and the Senior Web Administrator to evaluate results of
mass marketing email campaigns and use those results to drive
strategy moving forward.
Execute all central development digital fundraising activities,
including: quarterly email campaigns, CYE and FYE email campaigns,
monthly Gator tag emails, and special campaigns in partnership with
colleges and units.
Annual Giving Campaigns
Manage and execute the annual giving campaigns for 4-5 unit
partners with small to medium sized constituent bases.
In partnership with units, plan and execute direct marketing
campaigns. Duties include working with graphics team to design
packaging and art, determining appropriate segmentation, requesting
and managing data based on unit specific needs, drafting copy
templates, working with units and communications to finalize and
proof all materials, track and monitor progress to make appropriate
segment changes, reporting results to units, monitoring expenses in
relation to the overall budget and managing mail associated charge
backs.
Evaluate campaigns to ensure goals are being met.
Analyze unit performance and report to units on a regular
basis.
Produce and maintain yearly production calendar for Annual
Giving with regards to these units.
Stand Up & Holler Giving Day
Work in partnership with the Director of Annual Giving
Campaigns, to develop and execute an integrated digital
solicitation strategy for Giving Day.
Assist with digital efforts related to Giving Day through
execution of landing pages, emails, social media content and
digital advertising.
