EXECUTIVE VICE PRESIDENT AND CHIEF REVENUE OFFICER
ARLINGTON, VIRGINIA – HYBRID WORK MODEL
WETA and its subsidiary NewsHour Productions LLC serve local and
national public media audiences by producing and distributing
content of intellectual integrity and cultural merit. Through
broadcast, digital and community services, the organization offers
compelling, diverse programming on five television channels,
including primary channel WETA PBS, and on its radio station WETA
Classical, the exclusive home for classical music in the nation’s
capital. WETA is the second-largest station producer of content for
the public television system, including PBS NewsHour, recognized
globally for bringing balanced, in-depth news coverage to all
Americans, as well as impactful documentaries with longtime
production partners Ken Burns and Professor Henry Louis Gates, Jr.
and performance and arts specials from the nation’s leading
cultural venues. A variety of content offerings are featured on
weta.org, WETA Passport, the PBS Video App, and the WETA Classical
App. Emblematic of its long-held commitment to education, WETA
serves communities near and far with education and engagement
initiatives that reflect the organization’s mission of public
WETA operates on an annual budget of over $100 million with over
400 staff. WETA and NewsHour Productions are Washington, D.C.
established media and news organizations with a largely local
workforce based out of the Campbell Place office in Arlington,
The Executive Vice President and Chief Revenue Officer (CRO) is
a newly created role that provides executive-level management to
lead WETA’s contributed and earned revenue generation,
communications, and marketing efforts. The CRO reports directly to
the President and Chief Executive Officer and is an officer and
member of WETA’s Executive Management Committee with direct
responsibilities to the WETA Board of Trustees. The CRO will play a
critical role in developing and executing a comprehensive revenue
strategy that aligns with the organization’s mission and values,
while ensuring revenue sustainability and growth.
WETA’s Fundraising, Communications, and Marketing departments
report to the CRO and are comprised of approximately 57 staff. The
CRO will supervise the following direct reports: Vice President of
Membership Marketing and Development Services, Vice President of
Major and Planned Giving, Vice President of Foundation and
Government Development, Vice President of Corporate Marketing, and
Vice President of External Affairs.
The CRO will be responsible for providing advice and counsel to
the President and Chief Executive Officer and working closely with
the Executive Management Committee on business operations and
strategic planning. This role is the primary staff support to the
Development & Marketing/Capital Campaign Steering Committee of
WETA’s Board of Trustees and will be responsible for presenting
fundraising, communications, and marketing strategies to the
Committee and broader Board as required.
The CRO is charged with optimizing WETA’s brand and visibility,
while expanding the donor base and increasing revenue generation. A
key priority of this leader will be achieving a greater balance
between WETA’s historically high proportion of government funding
and other sources of contributed and earned revenue, including
shaping the organization’s orientation to increasing levels of
targeted, purpose-based fundraising. The CRO will drive the
identification of new individual and institutional funding sources
and complement the longtime, ongoing role of President and Chief
Executive Officer Sharon Percy Rockefeller in WETA principal gift
While WETA will consider a broad range of backgrounds, the ideal
candidate will have the following qualifications/experience:
- Passion for WETA’s mission and the broader public media
- Ten or more years of progressive experience in nonprofit
revenue generation with a proven track record of success in a
leadership role within a media or broadcasting environment,
including experience with the following: individual giving,
institutional giving, major gifts, membership/annual giving,
planned giving, sponsorship and underwriting, donor and board
relations, stewardship, events, and development operations.
Demonstrated success in change management and in setting and
achieving ambitious philanthropic goals.
- Demonstrated ability in planning and executing integrated,
strategic marketing and communications in support of achieving
constituency engagement, fundraising, event, programmatic,
branding, or other organizational goals. Experience identifying and
coaching project spokespeople. A functional understanding of how to
effectively leverage various communication mediums and distribution
channels for optimal exposure and impact.
- Proven ability to build and lead high-performing teams. Highly
effective leader, manager, and supervisor capable of coaching
direct reports, modeling solid management behavior across the
organization, and helping shape strategic initiatives through
consensus-building and leading internal cross-functional teams.
Demonstrated success in developing staff while maintaining clear
goals and metrics, shared accountability, and an ethos of
- Knowledge of and fundamental adherence to the principles,
ethics, and best practices of modern fundraising, including the
integration of corresponding functional areas and programs to
engage stakeholders, cultivate interest and commitment, and
diversify and grow the funding base.
- Strong understanding of public media, journalism, and the media
- Excellent business judgment and the ability to develop
successful business strategies and revenue plans.
- Demonstrated commitment to and understanding of how to build
diversity, equity, and inclusion in fundraising, communication, and
marketing functions; competent with respect to issues such as
racial, cultural, religious, sexual, and gender identity.
- Demonstrated experience cultivating, training, building
relationships with, and working in collaboration with executives,
senior staff, and board/volunteer leaders on revenue
generation-related activities, providing them with quality support
- Successful track record of personally identifying, cultivating,
soliciting, and stewarding major gifts from individual and
institutional donors at the level of six to seven-figures and
- Demonstrated ability to integrate data into decision-making and
strategy development. Working knowledge of modern data management
practices and innovations that can streamline and integrate
- A forward thinker with a track record of utilizing new methods
of constituent engagement and connectivity.
The hybrid work model for the role requires a minimum of two
days in the office per week.
Download the full position description via the following link:
WETA and NewsHour
Productions prioritize the safety and security of its community. In
accordance with its focus on providing and maintaining a safe
workplace, the organization has adopted a mandatory COVID-19
vaccination policy for all employees working in a WETA and/or
NewsHour Productions office and employees who may reasonably or
occasionally be called to work onsite, subject to business
In accordance with this policy, all applicants for employment in
a WETA and/or NewsHour Productions office are required to be
vaccinated against COVID-19 prior to commencing employment.
Requests for exemption from this policy based on a medical reason
or sincerely held religious belief will be considered upon a
conditional offer of employment. Reasonable accommodations will be
reviewed on a case-by-case basis.
WETA and NewsHour Productions are committed to equal employment
opportunities and providing reasonable accommodation to qualified
candidates and employees pursuant to applicable law. This policy
complies with all applicable laws and is informed by guidance from
the Centers for Disease Control and Prevention and local health
authorities, as applicable.
EQUAL EMPLOYMENT OPPORTUNITY
WETA is an
equal employment opportunity employer. WETA does not discriminate
against employees or applications on the basis of race, color,
religion, gender, age, national origin, citizenship status,
disability, medical condition, genetic predisposition or carrier
status, military or veteran status, sexual orientation, gender
identity or expression, marital status or any other characteristic
protected by applicable local, state or federal law.
WETA has retained the DSG Fundraising & Advancement Practice
of the Diversified Search Group to assist in this confidential
search process. Inquiries, nominations, and applications (current
resumes and cover letters) may be submitted via the following link
– or directed to:
Gerard F. Cattie, Jr.
Managing Director and DSG Fundraising & Advancement Practice
Diversified Search Group
The Chrysler Building, 405 Lexington Avenue, 49th Floor, New York,
New York 10174