Head of Marketing and Fundraising, Pratham USA

Position Title: Head of Marketing and Fundraising 

Reports to: Chief Executive Officer

Position: Full-Time, Exempt

Location: This is a remote/virtual role with a preference for someone in any of the following locations: New York, New Jersey, Houston, Dallas, San Francisco/Bay Area, Los Angeles/Southern California

Travel: A minimum of ten percent travel within the US or UK is required

Salary: $200,000 - $250,000 with comprehensive benefits and generous PTO

About Pratham

Established in 1995 to provide education to children in Mumbai slums, Pratham (which means “first” in Sanskrit) is now one of the largest and most successful non-governmental education organizations in India. Working in collaboration with governments, communities, parents, teachers, and volunteers, we focus on innovative interventions to address gaps in the education system. The clarity of our mission—“every child in school and learning well”—drives our focus to make an impact on the lives of India’s children and extends from our leadership to our team in the field.

With operations in 21 of India's 29 states, Pratham reaches millions of children and youth each year, from Kashmir to Tamil Nadu. Our methods have also spread beyond India's borders through ASER (Annual Status of Education Report), India’s largest citizen-led assessment which has inspired parallel assessments of children's learning in fourteen countries across the world. 

Develop Innovative Programs - Pratham uses outcome-driven programs that reconfigure teaching methodologies and challenge ineffective learning mechanisms. Our strategies focus on results, accountability, and continuous learning and improvement. 

Build Scalable Models - Pratham's low-cost learning models are rigorously tested and evaluated so they can be easily replicated on a larger scale to provide quality education to every child.

Advocate Change - Pratham’s willingness to take risks, adapt to changing circumstances, and look beyond our programs gives us the leverage to create broader change. We amplify our impact by freely sharing information with other nonprofits and using our findings to advocate for large-scale policy changes.

Inspire Action - We engage parents, teachers, and the government to make learning a community effort. Local volunteers are vetted, trained, and monitored to help implement learning interventions at the grassroots level using Pratham’s high-quality teaching materials.

Pratham USA is an organization that relies on the dedication and efforts of volunteers, operating through 13 chapters spread across the United States. These chapters actively promote awareness and gather financial support for our on-the-ground initiatives. By receiving a prestigious four-star rating, the highest achievable, from Charity Navigator, Pratham USA is positioned within the top 3% of all nonprofit organizations in the nation. This achievement is a testament to our responsible financial practices, unwavering commitment to accountability, and transparent operations.

The Role

The role of the Head of Marketing and Fundraising stands as a pivotal force within the esteemed Pratham USA senior leadership team, reporting directly to the CEO. This role carries the profound responsibility of fostering the expansion, sustainability, and diversification of Pratham's mid-level and retail donors – a group that contributes nearly half of Pratham USA's annual revenues and holds immense potential for further growth.

In this influential position, you will be entrusted with guiding and overseeing Pratham's core fundraising endeavors involving mid-level and retail donors (those contributing under $10,000). Your mission is to lead these efforts with a visionary approach, utilizing integrated marketing strategies to propel revenue growth. Working in close collaboration with Regional Managers, Associates, the Head of Marketing/Communications, and the Head of Fundraising Operations, you will play a central role in a synergistic team effort.

As the Head of Marketing and Fundraising, your influence will extend to key areas, including Major Accounts encompassing Major Gifts, Corporate, and Institutional sectors. This collaborative journey will also benefit from the active involvement and professional support of several members of the PUSA National Board of Directors. Moreover, you will have the opportunity to tap into the vast network of volunteers, engaging their talents to amplify the impact of your initiatives.

Embrace this transformative role as a catalyst for positive change, as you inspire and mobilize a collective force towards the shared vision of advancing Pratham's mission. Your leadership will not only shape the trajectory of fundraising and marketing efforts but will also contribute significantly to the overarching success and impact of Pratham USA's vital initiatives.

Responsibilities

Fundraising Strategy and Oversight:

Lead and take accountability for Pratham’s fundraising efforts targeting mid-level and retail donors, with an initial annual goal of approximately $18M and expectations of sustainable growth. Develop and supervise a comprehensive fundraising strategy and 12-18-month operating plans to enable Pratham USA's growth and diversify funding from individual donors contributing $10,000 and below annually.

Collaboration and Campaign Development:

Collaborate with the Marketing/Communications team, the India/Global Programs Team, and select individuals from the Philanthropy Team to refine and develop fundraising approaches, programs, products, and campaigns. Leverage AI and other tools to efficiently expand reach, increase the mid-level donor base, strengthen relationships with current supporters, and drive revenue growth.

Systems Alignment and Data Management:

Work with philanthropy and marketing/communications colleagues to articulate various donor journeys and align systems with the organization's ability to engage and grow relationships with individual donors. Partner with the Head of Fundraising Operations to lead the development of Pratham’s data trends and structure. Recommend new ways to gather, capture, and report data aligned with the fundraising strategy.

Regional and Team Support:

Collaborate with the Head of Fundraising Operations to support regional managers and associates. Ensure effective use of donor cultivation tools, and CRM/donor tracking system (Salesforce), and guide successful execution of fundraising strategies.

Major Gifts and Board Relationships:

Collaborate with the Head of Major Gifts to oversee strategies that leverage chapter and national board relationships effectively. Scale the impact of personal outreach, grow the mid-level portfolio of donors, and elevate donors to major donor status.

Reporting and Portfolio Management:

Work with the CEO and senior team members to regularly report on fundraising strategy and performance to the PUSA board of directors. May directly manage a portfolio of donors.

Team Leadership and Structure:

Direct reports include marketing, communications, digital, events, and philanthropy operations teams (10-12 people). May include Regional Fundraising teams (12-14 people, TBD based on candidate profile and discussions with CEO and Team). The role requires leading and managing across various cross-functional teams.

Knowledge, Skills, and Expertise

Understanding and Passion:

Demonstrate deep understanding of Pratham USA’s donor base, chapter model, and fundraising strategies, along with broader market awareness. Express a genuine passion for and comprehension of Pratham’s mission.

Expertise and Success:

Showcase expertise and success with a minimum of 12 years in fundraising, sales/marketing (especially digital marketing), or revenue generation strategies. Highlight a successful track record managing integrated fundraising campaigns, exceeding $10M in goals, across various channels.

Marketing Leadership:

Illustrate experience in marketing leadership, including branding, digital marketing, event marketing, and social media. Demonstrate leadership or comfort with AI and innovations for effective marketing, communication, and operations.

Team Leadership and Management:

Show experience in leading remote teams across time zones, evaluating and hiring marketing professionals. Emphasize familiarity with international development fundraising context as an asset. Highlight management experience, motivating, leading, and setting objectives for staff.

Data Usage and Systems:

Emphasize a deep understanding of data usage and management systems for building a robust marketing engine. Illustrate the ability to review systems, processes, and tools for efficiency and effectiveness.

Sales/Fundraising Leadership:

Illustrate experience in sales/fundraising leadership, including multi-stage processes for mid-level donors. Showcase experience in digital marketing and technology for fundraising/sales as distinct assets.

Strategy and Goal Achievement:

Demonstrate ability to define and execute fundraising strategies for a range of donor personas. Express motivation for achieving measurable goals personally and within teams.

Collaboration and Leadership Model:

Demonstrate the ability to foster creativity and professional growth within a shared leadership model. Highlight outstanding interpersonal and communication skills for board, staff, donors, and constituencies.

Organizational Skills:

Emphasize attention to detail and effective management of competing priorities. Express comfort with ambiguity and change in a growing organization.

Proactive Thinking and Adaptability:

Illustrate proactive, strategic thinking for individual and collaborative work. Highlight discretion in handling sensitive information.

Technology and Tools:

Emphasize comfort and fluidity with CRM tools, with Salesforce experience being highly desirable.

Board and Volunteer Engagement:

Highlight experience with boards of directors and highly invested volunteers as highly valued.

Pratham has engaged Charity Search Group to manage the recruitment process for this position. To apply, kindly submit your application through the provided link. For inquiries or accommodation needs during the application process, please reach out to Angela-Jo Touza Medina at angela@charitysearchgroup.com or visit www.charitysearchgroup.com.

Pratham is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.  We celebrate diversity and are committed to creating an inclusive environment for all employees.