Assistant Director, University Advancement Communications, Digital and Creative

Job ID: 58367

Full/Part Time: Full-Time

Location: Tallahassee, FL

Regular/Temporary: Regular

Department

Alumni Affairs 

Florida State University will soon embark on its next comprehensive campaign. As the silent phase of the campaign begins, the Division of University Advancement is accelerating the hiring of additional Alumni Engagement professionals campus-wide and is excited to build out its team. For Advancement professionals who are interested in being a part of a comprehensive campaign from the beginning for their career development, the timing is ideal to join our team.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.

Responsibilities

The Assistant Director of Digital Media collaborates with various departments and staff to leverage the digital space to engage key constituent groups. The Assistant Director is responsible for staying current with best practices for designing captivating e-mails (according to industry best practices), developing strategy for electronic media, including social media channels, and critically analyzing response data to better enhance communications with key constituents. Responsible for capturing high-quality digital content and editing it into engaging and compelling stories that align with the organization's goals and objectives.  When necessary, this position may be asked to assist with the design and production of printed communication pieces and attend events to capture photos/videos.

Management and Supervision

Supervise and evaluate direct report personnel and coordinate training to enhance performance.

Manage social media coordinator and media specialist. Serves as back up to both positions and helps social media managing development and execution.

Manage and assist in developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos, lenses, filters and videos;

Create short videos and animations for dissemination across electronic media channels;

Manages all building (foundation and alumni) screens, updates monthly birthday and anniversary screens, post portal announcements, manages all internal e-mail/announcements.

Protect confidential information.

Other duties as assigned.

Videography, Photography and Digital components

Planning and preparing for video shoots by scouting locations, setting up equipment, and coordinating with talent or subjects.

Capturing high-quality video footage and photographs using a range of cameras, lenses, and lighting equipment.

Editing video footage and photographs to create engaging and compelling visual stories that align with the client's goals and objectives.

Collaborating with clients and other team members to develop creative concepts and ideas for video projects.

Selecting music, sound effects, and other elements to enhance the overall impact of the video.

Managing and organizing video and photo files, ensuring that they are properly labeled, stored, and backed up. Record and edit audio such as voiceovers.

Communicating effectively with clients and team members to ensure that projects are completed on time, within budget, and to the highest possible standard.

Attend events when needed for photography or videography. Run media at events when needed such as PowerPoints or videos. Assist in developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos, lenses, filters and videos.

Create short videos and animations for dissemination across electronic media channels.

Manage and Supervise all E-mail Marketing

Create policy and procedures for our email marketing platforms for both Alumni, Foundation and Division.

Assist in design and implement of all Division of University Advancement e-mail communications, including solicitations.

Monitor e-mail schedules to ensure appropriate e-mail volume and prevent list fatigue.

Work with database administrators to obtain, review and evaluate recipient lists for digital communications, and to keep all constituent queries or lists current in e-mail system database.

Train college/unit representatives as they adopt the Foundation e-mail marketing platform. Oversee management of e-mail system in compliance with laws, ADA compliance and Add Event system.

Digital communications planning, metrics and compliance

Collaborate with departments and staff (including University Communications) to leverage the digital and social media space; Ensure that all digital media channels are optimized to engage key constituent groups. Regularly monitor the FSU Foundation, Division and Alumni Association websites (and affiliate sites) to ensure they meet approved visual identity standards and that content is up to date;  Leverage measurement tools to provide progress and performance reports and key insights while continually finding ways to improve on those metrics; Work with various departments within the Division of University Advancement and the University to meet their specific needs and requirements while building and maintaining brand recognition and standards through consistency in design; Participate goal setting and assist with the development, documentation and implementation of appropriate styles, procedures, and protocols.

Management and Supervision

Supervise and evaluate direct report personnel and coordinate training to enhance performance.

Oversee social media coordinator and student interns/workers.

Qualifications

Bachelor's degree and four years’ experience or a combination of post high school education and experience equal to eight years.  

A valid Florida or Georgia Driver's License, or the ability to obtain.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P (Administrative and Professional) position.

This position requires successful completion of a criminal history background check.

This position is being advertised as open until filled. The hiring committee will review applications as received.

Applicants must upload a resume with their online application.