Senior Marketing Strategist

Application Restrictions
Open to both Internal and externalJob Type:Support Staff (CUPE)Posting In effect from22/8/2024
Closing Application Date:5/9/2024Closing date for internal CUPE applicants5/9/2024

Applications will be reviewed commencing the “closing date for internal CUPE applicants” and may continue until the position is filled.

Internal CUPE applicants must submit their application by 4pm on the “closing date for internal CUPE applicants” for their Seniority to be recognized. Applications received after the "closing date for internal CUPE applicants" will be considered alongside external applicants.

Full/Part TimeFull TimeSupport TypeOngoingAnticipated Start Date9/9/2024Position End Date (If Applicable)The Hours of work are subject to change depending upon departmental requirementsScheduleThe hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pmSchedule DescriptionDUTIES

As a member of the Marketing and Communications team, the role of the Senior Marketing Strategist is to work in collaboration with the department and university clients to plan and execute integrated marketing campaigns, which build the TRU brand and support recruitment and retention initiatives.

MAJOR DUTIES & RESPONSIBILITIES

1. Contributes to the development of an annual institutional marketing plan and individual client marketing plans by recommending strategies and tactics that will help increase awareness, drive inquiries or achieve project objectives.
2. Stays abreast of the latest trends in digital and social media marketing and is adept with using a variety of digital channels for advertising.
3. Establishes and maintains relationships with advertising sales representatives (e.g. online advertising, out of home, radio, television, theatre, print), responsible for media buying, securing media discounts and making recommendations on new advertising opportunities.
4. Establishes and manages working relationships with external suppliers (e.g. printers, photography, video), requests quotes, selects vendors, sets project timelines, oversees quality control and financial accountability related to production.
5. Coordinates and leads projects including: client services; writing creative briefs; issuing requests for proposals, purchasing online and offline media; selecting and managing vendors; setting up dockets using project management software; establishing work back schedules based on resources, time, priorities and project scope; maintaining project files; preparing materials for project meetings; and project budgets.
6. Gathers and distills data to produces project reports and post-mortem reports.
7. Collaborates with graphic design team to ensure TRU brand guidelines are adhered to and the brief is followed.
8. Collaborates with the content team to ensure consistency in messaging across all promotional materials and advertising (paid and unpaid); and the project brief is upheld.
9. Reviews and signs off on promotional materials and advertising prior to final files being sent to vendors and clients.
10. Communicates with a high level of professionalism and tact within the Marketing and Communications department, within TRU and outside of TRU as a key representative for vendors, suppliers and students.

REPORTS TO
Marketing Manager

QUALIFICATIONS

EDUCATION:

• Bachelor's degree in Marketing, Communications, Business, or comparable education in related fields

EXPERIENCE:

• Five (5) years' related work experience advertising or corporate work environment with experience in:
  • Online and traditional advertising
  • Media buying and ad campaign planning
  • Account supervision
  • Project management
• Experience in developing and executing multi-channel campaigns
• Experience using vendor dashboards and marketing analytics reports to measure and optimize paid advertising
• Experience with social media advertising, search engine marketing (SEM), pay-per-click (PPC) advertising, and content marketing
• Experience using project management software

SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB

• Extensive knowledge of marketing concepts and best practices
• Strong budget planning and management
• Project management skills with the proven ability to plan, lead and coordinate projects on time and on budget
• Detail and deadline oriented
• Exceptional verbal and written communication skills, strong business acumen and interpersonal skills
• Expert knowledge of media vendors and media buying
• Working knowledge of content management systems and customer relationship management systems
• Working knowledge of MS Office and Adobe Creative Suite
• Knowledge of post-secondary education is preferred

WORKING CONDITIONS

• Sitting at desk and computer for long periods of time; general office conditions
• Local travel required; occasional attendance at marketing events
• Ability to lift weights in excess of 10kg

The salary for the above position is determined by the Collective Agreement with the Canadian Union of Public Employees, Local 4879, as it presently exists.Pay Band$36.78 - $40.87 ( CUPE Grade 11 (90% - 100%) )Salary rateThis Position is not subject to a 90% start rate for new Employees.Location:Kamloops, BC CA (Primary)

# of Hires Needed:1
Organizational Unit:Thompson Rivers University
Diversity and Inclusion Commitment:Thompson Rivers University is strongly committed to hiring based on merit with a focus on fostering diversity of thought within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, Indigenous, Black and People of Colour, persons with disabilities and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply, however applications from Canadians and permanent residents will be given priority.

NOTE: To learn more about Thompson Rivers University or living in Kamloops or Williams Lake please visit our Careers website. External Candidates invited to interview will be required to bring a copy of their transcripts to the interview.

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