Donor Email Marketing Manager

Water For People is a global nonprofit working across nine countries, bringing together communities, local entrepreneurs, and governments to build and maintain water and sanitation services that will last. We have a sustainable solution to end the global water and sanitation crisis, and our employees across the world help drive this solution

ABOUT THIS ROLE

This role is a member of Water For People’s Donor Impact (fundraising) Team and acts as the lead for managing the organization’s CRM, Engaging Networks. As part of Donor Engagement sub-team, this manager drives effective donor communication and engagement through email channels.

IN THIS ROLE YOU WILL

• Acts as the lead for the CRM system and ensures security best practices to support donor journeys and donor prospect pipelines.
• In collaboration with Director of Donor Engagement, develops and implements strategic email marketing campaigns to reach and connect with target audiences including new donors, base of the fundraising pyramid donors ($1-$999), monthly recurring donors, mid-level donors who give $1,000-$9,999, peer-to-peer fundraisers and prospective donors.
• Manages donor-specific email campaigns, including activation, recognition, and special giving days like Giving Tuesday and Colorado Gives Day.
• Monitors and analyzes the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates, including key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Coordinates with Donor Database Information Specialist on creation and management of donation forms.
• Updates website content as needed.
• Leads on creation of annual Thank You video for supporters collaborating with Communications sub-team
• Ensures the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Partners with direct response marketing agency to create coordinated and collaborative fundraising marketing campaigns.
• Develops and executes end-to-end email marketing campaigns, from conceptualization to delivery and analysis including email building, segmentation, deliverability, and performance tracking.
• Creates engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Sources this content in collaboration with Communications sub-team.
• Develops, segments and manages email lists, ensuring accurate targeting and personalized communication based on donor demographics, preferences and behavior.
• Identifies opportunities for email optimization and implements A/B and conditional content testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Partners with Donor Engagement sub-team members to drive participation on Water For People’s peer-to-peer fundraising platform including backend management, communication and support for fundraisers, coordination of content creation for branded items, and overall strategy for peer-to-peer engagement.
• Manages e-card system and Supporter Hub functionality which is part of CRM.
• Stays updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

YOU WILL EXCEL IN THIS ROLE IF YOU HAVE

• Bachelor’s degree in business, marketing, communications and/or non-profit management or other related discipline or equivalent work experience. 4+ years of experience in a nonprofit or related customer-facing field.
• Proven experience in email marketing in support of nonprofit fundraising.
• Understanding of the role email fundraising/marketing plays in nurturing and cultivating the donor journey. Ability to collaborate with cross-functional teams, including design, content and data.
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
• Proficiency in email marketing platforms (CRM) and other marketing automation tools.
• Knowledge of email personalization and dynamic content strategies.
• Familiarity with HTML and CSS for email template customization.
• Excellent written and verbal communication skills to craft engaging content with an analytical mindset to interpret data and derive actionable insights.
• Proficiency with Microsoft Office programs including Word, Excel, Power Point and Outlook required.

MORE ABOUT THIS ROLE

• Remote work opportunity.
• Water For People will seek candidates from any state in the U.S. except for NY, NJ, WA, VT, CA or HI.
• You must be a citizen or legally authorized to work in this country.
• Open work environment if you choose to work from the Denver, Colorado Office.
• Ability to work outside regular business hours at times to meet with personnel located in other time zones.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.